Olfactory Signals returns to 10 Corso Como For its third edition
10 Corso Como announces the return of Olfactory Signals within its spaces. The third edition of the new fragrance salon will take place from Thursday, June 4 to Sunday, June 7. Founded by System Preferences in 2024, Olfactory Signals was created as an incubator and platform dedicated to olfactory narratives, with the aim of presenting cutting-edge expressions in the field of fragrances from around the world in a carefully curated environment that celebrates the convergence of art, science, and well-being.
10 Corso Como’s new fragrance salon comes alive with Olfactory Signals
Inside the Project Room at 10 Corso Como, a diverse selection of fragrance-focused projects is presented in the form of individual exhibitors: this allows each creator to have the necessary space to present their aesthetic and olfactory universe across a series of modular pantographed steel tables designed by the architecture studio 2050+.
Fostering a spirit of community and discovery, guests are invited to engage with brand founders, perfumers, and artistic directors to experience fragrance in multiple forms for both body and home, from rare eau de parfum to historic incense, candles, and art objects. More than 30 international producers converge in this intimate environment designed for contemplation and commerce, with a hybrid wholesale and retail model enabling both immediate purchase and future business development opportunities.
In the Gallery and Mezzanine, site-specific interventions by exhibitors are paired with installations by participating artists, offering tangible manifestations of this invisible medium. Sculpture, photography, and sound coexist in projects that position fragrance as both a mythical and politicized medium, raising philosophical questions around transmission, ownership, and agency.
Among the installations are The Field of Possibilities by Chiara Capellini, where fragrance is sealed inside an inaccessible vessel, and Fragrance Fountain (fig. 76) by Fabian Bergmark Näsman together with Haisam Mohammed, in which scent is directly misted into the air from the branches of a miniature tree. Across the spaces, a series of Zeroth air purifiers designed by Octave Perrault continuously cleanse the air, in an affirmative gesture that constantly regenerates the atmospheric density of the environment.
Open AI presented on the terrace
Following the collaborative work CO_LAB Breath of One Many for OS.02 at MATTER and SHAPE (2026) in March, Tolaas returns to collaborate with French architect Octave Perrault to present OPEN AI, reimagining the 10 Corso Como terrace not as architecture but as an interface with the sky, a field where air moves freely and carries information through space. Based on the premise that air and water are the last truly free elements, the installation is structured through distinct “cushion areas” positioned according to the cardinal points of the wind.
Each cushion is nano-embedded with molecular compositions corresponding to light, temperature, movement, and time, creating an atmosphere that shifts throughout the day and an invisible choreography of perception. The existing garden provides an organic infrastructure into which Tolaas introduces artificial molecules, creating an invisible friction between the organic and the engineered. Guests are offered molecule-infused water, which functions not only as refreshment but also as a continuation of the project’s elemental logic: a vector of taste, memory, and life.