After Milan, Havaianas and AW LAB bring 'Brasilidade' to the heart of Naples Summer is full of creativity with Havaianas and AW LAB, also in the Neapolitan capital

Summer is full of creativity with Havaianas and AW LAB, which inaugurate a special 360° campaign focused on customizing the Brazilian brand's iconic flip-flops. This strategic activation aims to connect directly with Gen Z and young millennials who are passionate about streetwear, combining the digital universe with the physical experience in store. The project was developed in two fundamental stages: Milan and Naples, where urban culture naturally merges with the beachwear soul of Havaianas.

The Havaianas and AW LAB event comes to Naples

In Via Toledo 116, on 16 and 17 June, the AW LAB store was in fact transformed into a real moment of entertainment and lifestyle. From 15:00 to 19:00, in addition to the possibility of customizing their Havaianas flip-flops with the dedicated kit, the public experienced the brand's summer atmosphere thanks to two special DJ sets with Rossella Essence and Kevin Lopes. An opportunity to celebrate the arrival of summer with music, color and creativity, in the name of the Brazilian spirit that has always distinguished Havaianas.

The first stop was held in Milan

The first stop was held in Milan on June 9 at the AW LAB Flagship Store in Via Torino 22 with an appointment dedicated to a selection of talent and content creators, who were able to preview the customization possibilities offered by the initiative. In the following days, the experience was open to the public: all those who buy a pair of Havaianas flip-flops at the store, in fact, will be able to receive the free personalization kit and have fun customizing their model.