Mistletoe makeup: the new Christmas beauty trend to try out

An easy and quick makeup to show off during this festive period, among a thousand dinners and events

Beauty

Hair removal and the taboo that we (almost) no longer have Let's talk about it!

Hair removal and the taboo that we (almost) no longer have

Antonio Marras launches the new discovery kits Nine fragrances tell about Sardinia through a sensory journey

Antonio Marras launches the new discovery kits

Italians, at Christmas, buy a lot of beauty products Klarna reveals the new shopping habits for 2025

Italians, at Christmas, buy a lot of beauty products

Hand care for beginners What are the essential products for taking care of your hands?

Hand care for beginners

10 perfumes to give as Christmas gifts From gourmet and spicy to warm citrusy, there is something for everyone's taste

10 perfumes to give as Christmas gifts

10 skincare products to give as gifts this Christmas 2025 Many ideas for a hydration boost to put under the Christmas tree

10 skincare products to give as gifts this Christmas 2025

S.O.S gift for mom: beauty products to give her this Christmas From perfumes and personalized products, to gift sets and special treatments

S.O.S gift for mom: beauty products to give her this Christmas

The must-have of makeup to put under the tree Whether it's for a friend, mother, girlfriend, or sister, you can never go wrong with makeup

The must-have of makeup to put under the tree

The best fragrances for Christmas Festive AF fragrances you’ll actually want

The best fragrances for Christmas

As much as needed: the measure of self-care The true luxury? Having time to do the skincare routine

As much as needed: the measure of self-care

Christmas gift guide for the beauty-obsessed friend From skincare and makeup, to hair and hand care

Christmas gift guide for the beauty-obsessed friend

For HEY Pilates, this winter's goal is wellness From Zerobody Cryo to Kobido, HEY Pilates introduces a recovery protocol

For HEY Pilates, this winter's goal is wellness

What to give your partner for Christmas to convince them to do skincare with you? From fabric masks to massage sets, for a shared self-care.

What to give your partner for Christmas to convince them to do skincare with you?

Taking a bath is trendy Among new luxury products and aesthetic videos on TikTok, the bathroom becomes a cult ritual again

Taking a bath is trendy

Hair is tied to our self-esteem and identity A research by Alter Ego Italy reveals (and confirms) it

Hair is tied to our self-esteem and identity

All the secrets of the moon hair calendar ?Why should we synchronize our haircare routine with the lunar phases?

All the secrets of the moon hair calendar

Korean permanent vs digital: what's the difference? A small guide on what to choose and how to take care

Korean permanent vs digital: what's the difference?

Beauty basket: the perfect Christmas gift A basket designed to pamper your loved one, from head to toe

Beauty basket: the perfect Christmas gift

Let's talk about skin purging: what is it and why does it happen? How to tell if it's irritation or just cell turnover

Let's talk about skin purging: what is it and why does it happen?

If your beauty routine were a song, what would it be? G-Club's beauty playlists: from “Only Girl (In the World)” to “Wonderwall,” featuring Taylor Swift, Bon Iver, and Ornella Vanoni

If your beauty routine were a song, what would it be?

Jacob Cohën introduces the new bodycare line Available in special packaging

Jacob Cohën introduces the new bodycare line

The nail art to show off this December Oh, oh, oh the Christmas nails are back

The nail art to show off this December

Let's talk about bee venom: botulinum effect or just placebo? Does it really work or is it just marketing: everything that bee venom does (and doesn't do)

Let's talk about bee venom: botulinum effect or just placebo?

Have you ever considered an eyebrow transplant? Everything (or almost everything) you need to know about the cosmetic procedure loved by celebrities

Have you ever considered an eyebrow transplant?