Hair is tied to our self-esteem and identity

A research by Alter Ego Italy reveals (and confirms) it

Beauty

All the secrets of the moon hair calendar ?Why should we synchronize our haircare routine with the lunar phases?

All the secrets of the moon hair calendar

Korean permanent vs digital: what's the difference? A small guide on what to choose and how to take care

Korean permanent vs digital: what's the difference?

Beauty basket: the perfect Christmas gift A basket designed to pamper your loved one, from head to toe

Beauty basket: the perfect Christmas gift

Let's talk about skin purging: what is it and why does it happen? How to tell if it's irritation or just cell turnover

Let's talk about skin purging: what is it and why does it happen?

If your beauty routine were a song, what would it be? G-Club's beauty playlists: from “Only Girl (In the World)” to “Wonderwall,” featuring Taylor Swift, Bon Iver, and Ornella Vanoni

If your beauty routine were a song, what would it be?

Jacob Cohën introduces the new bodycare line Available in special packaging

Jacob Cohën introduces the new bodycare line

The nail art to show off this December Oh, oh, oh the Christmas nails are back

The nail art to show off this December

Let's talk about bee venom: botulinum effect or just placebo? Does it really work or is it just marketing: everything that bee venom does (and doesn't do)

Let's talk about bee venom: botulinum effect or just placebo?

Have you ever considered an eyebrow transplant? Everything (or almost everything) you need to know about the cosmetic procedure loved by celebrities

Have you ever considered an eyebrow transplant?

What do tarot cards smell like? Perfumes and Major Arcana, paired

What do tarot cards smell like?

The club kid makeup is back When makeup is not just beauty, but art and provocation

The club kid makeup is back

In Italy, cosmetic medicine is no longer taboo A sector in constant growth: boom in online bookings, new technologies, and better-informed patients

In Italy, cosmetic medicine is no longer taboo

All the benefits of shikimic acid The product that (maybe) will make you stop buying any other acid

All the benefits of shikimic acid

5 fragraces that evoke childhood From the scent of candies to the smell of a doll, all the way to soap bubbles

5 fragraces that evoke childhood

The new launch by Florence by mills in the words of Millie Bobby Brown Interview on the occasion of the launch of Stay Plush Serum Infused Lip Oil Tints

The new launch by Florence by mills in the words of Millie Bobby Brown

5 ways to have a perfect hairdo without heat Perfect hair in just a few hours (or overnight)

5 ways to have a perfect hairdo without heat

The 5 most underrated makeup products From the illuminating powder and pencil concealers to the mascara with innovative formulas

The 5 most underrated makeup products

HEAD by Rougj: when the world of sports meets the world of beauty A line of sun care products for living sports without borders

HEAD by Rougj: when the world of sports meets the world of beauty

5 underrated skincare ingredients From simple yet effective caffeine to the new active ingredients used in Korean skincare

5 underrated skincare ingredients

Lifting strips and home fillers: temporary illusions or preventive strategies? For a new philosophy of beauty

Lifting strips and home fillers: temporary illusions or preventive strategies?

Press-on nails: the complete guide to applying them (and making them last) From the preparation of the base, to the application, to their removal

Press-on nails: the complete guide to applying them (and making them last)

The best new fragrances of 2025 Warning: these scents may cause compliments (and mild obsession)

The best new fragrances of 2025

How to survive winter without turning into a dry leaf Tips for sensible, enjoyable, and protective skincare, with products that really make a difference

How to survive winter without turning into a dry leaf

The meaning of beauty goes beyond what we see And I understood (really) on the Nipoti di Babbo Natale website

The meaning of "beauty" goes beyond what we see