It's time to discover bedtime fragrances The fragrances that accompany our dreams are the trend of the moment

Ending your evening beauty routine with a delicate veil of perfume is an almost ancestral gesture. The ever-iconic Marilyn Monroe, for instance, would treat herself to two drops of Chanel N°5 before surrendering to the arms of Morpheus, laying the foundations for a timeless habit that remains beloved by younger generations, too. Today, as every beauty ritual finally breaks free from rigid routines and mechanical gestures, wearing our favourite scents is becoming an intimate, personal ritual in its own right, accompanying us through the final minutes before bedtime. This is how bedtime fragrances came about: scents that soothe the mind and body with cocooning, enveloping notes.

Perfume trends 2026: what are bedtime fragrances?

Like an intoxicating caress brushing against the skin, bedtime fragrances become a comforting treat that sets the mood for a good night's sleep. Characterised by sweet, musky or floral notes, these scents can be spritzed on after an evening shower or bath to encourage relaxation and prepare the mind for sleep. Their goal? To transport us to a dreamlike dimension where thoughts dissolve, making room for a sense of mental and physical calm that cradles the soul until the first light of morning.

Perfume is no longer just an aesthetic indulgence

In recent years, right before our eyes, the role of perfume has changed radically. Once a simple accessory to complete a party outfit or a first-date look, it has become part of a wellness ritual that engages all the senses. Think, for a moment, of the much-loved fragrance mists that, whatever the season, bring back memories of that carefree summer feeling we hope will return as soon as possible. Or consider the perfumes by Orebella, the fragrance brand founded by Bella Hadid and available exclusively at Douglas, where every scent is formulated according to the philosophy of skinification, combining hydrating ingredients and beneficial oils that not only enhance the skin's softness but also leave behind an irresistible, mood-boosting trail. And this is precisely where perfume stops being a frivolous aesthetic indulgence and becomes a personal choice, no longer dictated by outdated rules of etiquette but by how we want to feel and care for ourselves every day.