Raye is the protagonist of Zalando's most ambitious cultural project ever It's called Access All Areas (AAA) and it will take place on April 25 in Berlin

Berlin has always been a city where music, fashion, art and new ideas meet and, in 2027, Zalando will bring this constantly evolving creative energy to a global stage with Access All Areas (AAA), its most ambitious cultural project ever. Scheduled for April 24 and 25, 2027, the AAA festival will bring together the artists, brands, communities and creative voices that are shaping contemporary culture, creating unforgettable experiences in the home city of Zalando. The singer-songwriter Raye, able to overcome the boundaries between musical genres, will star in AAA, bringing one of the most influential voices in contemporary music to Berlin for the first edition of the festival. The international artist, a four-time Grammy Award nominee, will be at the center of AAA's wider program, which will range from fashion, beauty, sports and entertainment, with other iconic names to be announced in the coming months.

The evolution of urban culture from Station Berlin to Tempodrom

AAA is a festival dedicated to fashion, music and culture that expresses Berlin's creative energy. Building on the legacy of Bread & Butter by Zalando, AAA evolves its spirit by adapting it to the way people experience culture today, opening doors to entertainment, inspiration and products. In the two iconic Berlin spaces of Station Berlin and Tempodrom, up to 40,000 visitors will be able to experience a program of live performances, creative experiences and exclusive moments related to the product. Major partners such as adidas, Calvin Klein and Nike will also join Asics, Dr. Martens, lululemon, New Balance, On, Puma, Tommy Hilfiger and Vans during AAA, bringing together under one roof some of the world's most recognizable fashion and sportswear partner brands. Beauty partners Beauty of Joseon, Kérastase and MAC complete the program, extending AAA to the world of beauty and self-expression, alongside fashion and sport. On the occasion of AAA, partners will create exclusive experiences through product drops, creative moments and immersive universes dedicated to brands, offering customers new ways to discover and connect with the brands they love.