Liu Jo presents “The Gigi Hadid Edit” The project that transforms selection into an identity gesture

With the first drop of The Gigi Hadid Edit, Liu Jo explores the value of selection as a form of personal expression. At the center of the project is the gaze of Gigi Hadid, who identifies within the brand's universe the garments closest to her approach to style. Not a collection designed by the model, but a precise, immediate and authentic edit, capable of reflecting a strong, independent, spontaneous femininity and of relating Hadid's international sensitivity with the identity of Liu Jo, starting with denim.

To select means to recognize what represents us, to attribute value to a detail and to build, choice after choice, a personal grammar. The result is a wardrobe designed to be interpreted freely, according to one's sensitivity, through combinations, proportions and details capable of telling the person who wears them.

Denim as an expressive canvas in Liu Jo's first drop The Gigi Hadid Edit

Denim is the protagonist of the first drop of The Gigi Hadid Edit and represents the natural starting point to tell the identity of Liu Jo. The selection includes coordinated silhouettes and garments with a decisive character, including overshirts, bombers and Napoleon jackets, inserted in total looks that play with contemporary proportions and metropolitan suggestions. Digital printing introduces unexpected graphic surfaces, while precious applications add brightness to buildings with a lived allure. The result is a versatile denim, capable of moving between everyday life and stylistic research without losing personality. To complete the selection come the leather camperos, with western lines, tone-on-tone stitching and a material construction that adds a strong accent to the looks. Each element helps to define the point of view of the edit, in which Liu Jo's codes meet the stylistic sensitivity of Gigi Hadid. Rather than imposing a specific way of dressing, the selection offers ideas to be reinterpreted according to your taste.

A personal selection in the name of Liu Jo

“The Gigi Hadid Edit represents an important step in Liu Jo's path of evolution. We chose to start from what belongs most to us, denim, entrusting it to the personal and international perspective of Gigi Hadid. The concept of selection expresses the direction of the project: not to impose an image, but to create value through authentic choices, capable of making the product desirable and strengthening the brand's dialogue with a new audience,” says Maurizio Croceri, CEO of Exelite S.p.A. The relationship between the brand and Gigi Hadid goes beyond traditional endorsement and stages a profoundly contemporary behavior: choosing, caring, expressing oneself. “Every look tells a story and every selection is a declaration of identity: I chose the garments that best express my approach to style: contemporary, casual and personal. Liu Jo shares this same vision and together we have created a selection that celebrates personal style, encourages self-expression and inspires individuality to shine,” says Gigi Hadid.