Digital Jewelry Week is back From immersive showrooms to the first DJW awards

Digital Jewelry Week returns with its most ambitious edition ever, supported for the third consecutive year by important institutions in the jewelry scene such as Tracr, EY and Cozzari as technical sponsors, in addition to GemGenève in the role of main sponsor. “We are proud to support DJW again this year,” says Mathieu Dekeukeleire, General Manager of GemGenève. “While we are deeply convinced of the need for physical events to foster human connection and product appreciation, especially in fine jewelry, this initiative aligns with our commitment to promote inclusivity in the sector, offering new opportunities to established and emerging brands and encouraging the dynamic development of new exhibition concepts for the market.” From 18 to 25 October 2026, DJW26 will present a new wave of innovative designers and brands from more than 25 countries. Without the need for apps or downloads, the platform offers immediate access to a real 3D jewelry exhibition on the official website, where immersive digital showrooms allow you to explore the collections with very high visual precision and full creative freedom.

A platform designed for brands

Whether it's the launch of a new line or the search for an international showcase, DJW26 offers a stage with attention to the smallest detail for creators and brands ready to stand out. Hosted entirely online and enriched by storytelling, immersive navigation and dynamic interaction with the product, the format transforms the simple exhibition into a shopping and discovery experience. Among the main advantages for participating brands:

• Global visibility: direct access to an international network of customers, collectors, buyers and industry press.
• High visual quality: presentation of the pieces through 3D renders, animations and personalized digital showrooms.
• Community building: opportunities for live networking thanks to physical appointments on the calendar.

The digital show will in fact be accompanied by two physical events in Milan: Thursday, October 22 at Casa Cipriani and Friday, October 23 at the Glauco Cavaciuti Gallery. Two opportunities designed to meet live, create community and celebrate together the new evolutions of fine jewelry.

The DJW Awards and the role of mentors

Like every year, the event collaborates with influential figures in the international fine jewelry scene, entrusting them with the role of mentor to guide the participating brands. A presence that guarantees credibility and positions Digital Jewelry Week as a reference point for the entire sector. The big news of this edition is the debut of the DJW Awards, awards awarded by the jury and the public divided into three main categories:

• Jewel Of The Year: the prize for the best jewel, awarded 50% by the jury of experts and 50% by the public vote.
• Best CAD: award reserved exclusively to the jury to award the best CAD design file.
• Emerging Talent: prize awarded by the jury to the best emerging brand under 30 at the beginning of its business.

“This isn't just a show, it's a movement,” says Dario Rjeili, founder of DJW and Digital Exhibition Group. “We have created a space where jewellery meets innovation. DJW26 serves to shape what is to come.”