Yalea renews its support to the Know Your Lemons Foundation for Pink October On the occasion of prevention month, the eyewear brand confirms its commitment to women's health

On the occasion of Pink October, the international month dedicated to the prevention of breast cancer, Yalea - the De Rigo Group's house brand - renews its support for the Know Your Lemons Foundation. The international non-profit organization is at the forefront of promoting breast health and encouraging early diagnosis through clear, accessible and taboo-free health education. Founded in 2014 on the initiative of Dr. Corrine Ellsworth-Beaumont, driven by the personal loss of her mother due to the disease, the Foundation is committed to making women around the world more aware of their bodies, helping them to recognize and promptly report possible symptoms of breast cancer. The strength of Know Your Lemons lies in its visual and creative approach, designed to make medical information immediate and easy to share, overcoming cultural barriers, fear and misinformation.

Two new eyewear models to support the early diagnosis of breast cancer

Also this year, Yalea actively supports the Foundation through a direct donation for its outreach activities. Representing the design initiative are two new eyewear models, a sun frame and an optical frame, declined in sophisticated shades of pink:

• The sun model: characterized by a soft and harmonious silhouette, with an elegant powder-colored bonding on the havana acetate, the three-dimensional Yalea monogram and shaded lenses in shades of brown.
• The eye-catching model: a geometric frame enhanced by a play of transparencies in shades of powder pink and warm brown.

Both glasses are embellished on the rod with the famous Pink Ribbon, the pink ribbon that symbolizes global awareness and the fight against breast cancer.

Yalea's ongoing commitment to women's empowerment

The partnership with Know Your Lemons is part of a multi-year journey that sees Yalea constantly committed to supporting women's empowerment and protection. In fact, the brand also supports Doctors Without Borders (MSF) with the “Mothers Beyond Borders” project, an initiative in favor of the Khost maternal and child hospital, in Afghanistan, which guarantees continuous medical assistance to pregnant women, accompanying the birth of more than 25,000 boys and girls every year. With this new activation for Pink October, Yalea reaffirms its vision: an invitation to go beyond the surface and to make awareness, listening and self-care the real gesture of everyday beauty.