Liu Jo feat. Elodie through the popstar's words “This second drop is designed to be experienced daily with the same energy with which I live a live show.”

Liu Jo presents the second drop of the capsule collection Liu Jo feat. Elodie, the new chapter of the collaboration founded last April with the Italian artist. Conceived as a constantly evolving journey, the collab continues to explore the encounter between fashion and music through a collection that interprets the multiple expressions of contemporary femininity: free, sensual and decisive. We spoke directly with her about it.

The interview with Elodie on the occasion of the new drop Liu Jo feat. Elodie

“The collaboration stems from the shared desire to tell a contemporary femininity, free and powerful at the same time,” Elodie tells us at the beginning of our interview. “We are building a journey together, a story in which fashion and music are contaminated.” The popstar speaks in the plural, because she and the brand have so much in common. In particular: “The desire to evolve without losing our identity. It is stimulating to work with those who have the courage to change, to experiment and to look ahead. The common goal is to create garments that have personality.”

A goal fully achieved following a creative process that we let her tell us directly: “I like to deal with people who know how to transform an idea into something concrete,” she explains, and then adds: “My stylist Giulia Cova and the brand team have made my ideas real leaders. It was a synergistic, very interesting and formative teamwork. It's a process that requires listening. Creative vision alone is not enough, technical skills are indispensable.”

Denim according to Elodie: texture, character and freedom of movement

Let's go back to identity. We ask her from what detail we can fully understand that a piece is also a bit of her own. “I would say the balance between strength, endurance and glam,” he replies without hesitation. “I like details that are not an end in themselves but tell a story, a state of mind.” Also on stage, of course: “In the last live shows I have understood even more how much what you wear can influence the way you move and feel. On stage, I need garments that have character and give me strength, confidence and at the same time give me freedom of movement. This drop is designed to be experienced daily with the same energy with which I live a live show, moving from one change to another without losing personality.”

A drop that speaks of energy and daily life, therefore, as well as stage and stardom, perfect for the September restart, the real New Year. “In September, we always start again with new goals and good intentions. The right garment is the one that makes you feel exactly like yourself, I would like every woman to choose her own and create her perfect look.” And speaking of the perfect look, the drop focuses on denim, and we all know how difficult it is to find the ideal jeans, the one that makes you feel invincible as soon as you wear them. “For me, it's above all the texture that makes the difference,” Elodie confesses. “I like the idea that a strong, resistant, almost invincible material like denim, is transformed by living it day after day.”