Liu Jo denim meets the equestrian world A Riding by the Sea

At Riding by the Sea, Liu Jo transformed the beach of Porto Sant'Elpidio into an unexpected setting to tell the story of his denim. On the occasion of the first edition of the Fieracavalli and Croceri Farm event, the brand took fashion codes out of the urban context, immersing them in a landscape made of sea and movement. The show jumping competitions, the polo arena and the equestrian art performances have given shape to a scenario in which sport and lifestyle have come together naturally, transforming the waterfront into an open-air set. 

 

It is in this dialogue between horse riding, sea and fashion that Liu Jo looks come to life. The equestrian imagination, always linked to functional elegance and precise gestures, is reinterpreted through contemporary silhouettes and combinations capable of balancing character and femininity. The riding elements enter into the styling: boots, belts, elongated proportions and western references accompany denim, while the light of the coast and the Adriatic landscape lighten its more rugged attitude, restoring a spontaneous, sensual and free aesthetic.

Denim on horseback

Jeans thus become the point of contact between three apparently distant universes. With the horse he shares the idea of strength, authenticity and movement; with the sea, an instinctive and unconstrained dimension; with fashion, the ability to constantly transform. Born as a resistant and functional garment, denim has always lent itself to telling the story of the body in action and, in Liu Jo interpretations, takes on a more sophisticated identity through defined fits, worn washes and details capable of building an immediate visual statement. Denim accompanies the step on the sand and communicates with the lines of horses, with the refined details of the accessories and with the sea horizon, creating a cinematic contrast between discipline and freedom, energy and glam.