Clinique Campus: after Milan, the itinerant beauty bus arrives in Rome and Naples, waiting for the fourth stop The first beauty campus on four wheels brings advice, free masterclasses and the iconic High-Fi Mascara Black Honey
Since 1968, Clinique has accompanied generations of beauty lovers on a journey of discovery, knowledge and fun. Today, that path evolves and reaches the main Italian cities with Clinique Campus, the first itinerant beauty campus in Italy: an experience that brings the brand's universe directly to people, transforming an iconic bus into an interactive and contemporary hub. After having officially debuted in the Lombard capital on the occasion of Milan Beauty Week, the project is now preparing to continue its journey along the peninsula, bringing together dermatological expertise, trend makeup, entertainment and community.
Discover, learn, have fun: the experience aboard the Clinique Campus
The experience on the bus is designed for a curious consumer who is always up to date on current trends, divided into three key moments:
- Discover: a space dedicated to the most viral news and products, from the new Smart Clinical Repair formula with PDRN and Collagen to the long-awaited High-Fi Mascara Black Honey.
- Learn: the opportunity to meet Clinique experts and guest beauty coaches for one-to-one consultations, personalized advice and free masterclasses aimed at identifying the ideal skincare routine for every skin type.
- Have fun: moments of play and sharing between interactive challenges, surprises, gadgets in perfect university style and product tests in the field.
The stages of the tour: from Milan to Rome and Naples, waiting for the fourth city
The Clinique Campus journey started in Milan between Piazza Gae Aulenti and Piazza San Marco in recent days. The traveling tour will now continue to central and southern Italy with the following announced appointments:
- Rome: at Casina Valadier from 2 to 4 October.
- Naples: in Piazza Dante on October 8 and 9.
- Fourth final stage: a special destination that will be chosen directly by the beauty community through the brand's official Instagram page.
How to get on the bus and book free masterclasses
Access to the Clinique Campus activities and bus is completely free and provides different ways to facilitate the public:
- Access with time slot: free online booking through the dedicated link available on the Instagram @cliniqueitalia channel to access at the preferred time.
- Direct access to the Welcome Point: free admission on site subject to availability.
- Masterclass access: booking your place for exclusive lessons held daily by brand experts and guest beauty coaches.