Mabash presents The Stud Mega Puffy With a new campaign together with JT
Mabash presents the new The Stud Mega Puffy, marking a new chapter in the brand's visual history. The model introduces a decidedly edgier and slightly darker aesthetic, without however renouncing the pop, brazen and ultra-recognizable attitude that has always defined its identity.
JT is the face of the campaign shot in New York
To narrate this evolution, Mabash chose JT, an undisputed icon of contemporary female rap and a figure strongly linked to New York's street culture. The campaign, shot by the photographer Indiana with the styling curated by Skullsqwat, comes to life in the rawest and most authentic scenarios of the Big Apple, creating a game of relief and visual contrasts between the raw energy of the city and the strongly bold character of the bag.
The launch party at Cipriani during NYFW
The official launch was celebrated during the days of New York Fashion Week with an exclusive dinner at Cipriani's. Hosted by JT, the evening brought together friends of the brand, creatives, fashion insiders and members of the Mabash community who came from the United States and Italy to baptize the new it-bag.
