G-Club
July 22nd, 2026
Author
nss g-club

Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being.

Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being.

It is one of the most successful social trends this summer: Me first, the promotional and emotional campaign created by the Caporaso group for the launch of a healthy-kit of healthy and genuine products and which invites you to rediscover the value of small daily gestures by putting your physical and mental well-being first, has reached a total audience of 50 million followers in less than a month through all social sharing platforms. An extraordinary result obtained thanks to the publications and the interest in a healthy, healthy and healthy lifestyle, and in being well demonstrated by some of the main Italian influencers, including Chiara Biasi and Ludovica Pagani.

What determines the success of Me First are therefore not only the very high numbers of followers and views on social networks, but also the particular type of campaign that is not exclusively linked to glamorous, fashion or entertainment elements, but promotes a positive message that invites you to find time and give the right attention and priority to yourself, focusing on your physical and mental well-being.

Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being. | Image 628109

Me first is a Health Kit of healthy and genuine products that contains the new 100% crunchy creams without sugar and additives, with all natural ingredients, perfect for those who want to maintain a healthy lifestyle through premium and quality products. The box also contains a letter with suggestions for paying the right attention to yourself, a candle for moments of relaxation between yoga or pilates, a bamboo spoon and a bag for taking a snack for lunch to work.

The healthy box: innovation and conscious taste by Caporaso

With Me first, Caporaso confirms its evolution, combining the quality of a long Italian tradition with a contemporary vision of well-being. The new 100% Crunchy Creams represent the healthy evolution of the iconic Caporaso creams. Designed for those looking for an authentic, versatile and contemporary product, they maintain the purity of Caporaso dried fruit and introduce a more textured and intense crunchy texture. In short, a new taste experience capable of preserving the simplicity of the recipe without added sugar and gluten, vegan and suitable for a healthy and conscious lifestyle. The product is supplied in a convenient 250 gram glass format, practical and suitable for different times of the day, from breakfast to snack to breaks dedicated to well-being.

Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being. | Image 628110
Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being. | Image 628111
Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being. | Image 628112
Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being. | Image 628113
Caporaso reinterprets the concept of self-care and launches the “Me First” line The historic Italian reality combines more than sixty years of tradition and culture of well-being. | Image 628114

The “The Self-Care Morning Club” event in Milan

To bring the story of Me First to life, Caporaso organized The Self-Care Morning Club in Milan, an event conceived together with Ecl studio that oversaw creative strategy, creative direction, PR and production. Hosted in the spaces of Studio Svetle, the format involved talent, creators and reference editors from the lifestyle, wellness and fashion worlds in an experience built around the concept of self-care. A pilates lesson, a healthy breakfast by Caporaso and a tasting of the new 100% Crunchy Creams, gave shape to a morning in which the product became part of a contemporary wellness ritual. The experience was enriched by personalized PR boxes, accompanied by three protein and tasty recipes signed by the well-known pastry chef Tommaso Foglia, created ad hoc to enhance the versatility of the new creams.

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