We are still here to talk about men and skincare Are we in the fifties?
Mamma Castoro, tell us a story! Once upon a time there was an ironic post published on the Instagram page of nss G-Club in support of an equally ironic and light article. The contents were created starting from a photo. The Italian singer Ghali - probably in a luxury hotel suite, his coordinates have not been revealed, rightly so - had photographed himself in the mirror with a tablecloth at his waist. On the sink counter, an absurd number of luxury skincare products. It is therefore natural to talk about it. The title, the subject of the dispute, was: “Your boyfriend should take an example from Ghali.”
The problem of men who do skincare and use creams (like girls, horror)
From here, a good storm broke out. The above-mentioned engaged couples, obviously, did not appreciate being urged to cultivate a round and complete skincare routine. The comments, from the most offensive (the racist ones were immediately eliminated, but they must at least be mentioned: they arrived all right, unfortunately) to the most diplomatically critical, focused above all on one thing: a man who wears creams is a woman, is attracted to other men, is feminine, is an aberration, is a girlfriend. Again?! Mamma Castoro, what is the moral of this uplifting story?
Men are increasingly interested in beauty, but they don't want to accept it
While - and the numbers speak, needless to hide - the interest of males in beauty, wellness, longevity, even aesthetic medicine and plastic surgery (not to mention hair transplants) increases, our comments want to deny this reality, they are ashamed, they would like to hide it. To look after your appearance, to spend time and money to cure it, is not masculine. It doesn't match the idea of a naked, raw male man, who uses the same soap to do everything, who must stink. The problem is old, we dare say dated. The cause? Repeat with me: a society that prohibits men from taking care of themselves, because doing so is feminine, and therefore unacceptable weakness. In a word? Patriarchy. Bingo.
The metrosexual man of the 90s
Once upon a time there were metrosexuals. If you were born in the nineties and watched more hours than you should of television, especially American reality shows on MTV, you know what we are talking about. The term, born in 1994, is a chiasm of the words metropolitan and heterosexual. Basically, a city man who, despite being heterosexual, is extremely interested in his appearance, who had to be taken care of, indeed very well-groomed. Shaved, scented, in shape. The word peaked in popularity in the 2000s. He was considered metrosexual, for example, David Beckham. Do you see how the bar moves? A man traditionally considered male for the sole virtue of healing himself, 20 years ago he was considered a metrosexual, a model of a different man, who defied prejudice. Like Timothée Chalamet in 2022 and Harry Styles in 2019, with pearls and blouses with a bow. And today, among them, there is also Ghali. Who perhaps does not challenge, but plays, who is not afraid to show himself muscular but also well-groomed. And that, for some reason, has made Italy's boyfriends feel very attached.
@neighborhoodwishbook It’s getting rlly metrosexual in here #2000s#metrosexual#2000sfashion#fashion#vintagefashion original sound - timo
Why can't you make an irony about men while you can say everything about women?
The more we think about it, the more absurd it becomes. The post was attacked en masse by offended, misogynistic, homophobic and racist men, who took our ironic suggestion wrong. An incomprehensible anger, especially considering that women have always received these types of suggestions (and not so ironic). Tips on how to lose weight, on how and when to smile, on how to walk, on how to behave, on how to suffer, on how to sleep, on how to be perfect wives-sisters-daughters-cousins-sisters, on how to apply lipstick even at funerals, on how to dress appropriately for any situation, on how to recover after pregnancy, on how to have as many children as possible. Absurd, let's repeat, that an ironic invitation triggered them like this, bringing out an ancient anger. Perhaps they will be a little fragile and offended in pride?
@iamcurtiswilliams 5 Pillars of skincare every man needs to look better #skincaretips #glowuptipsformen #looksmaxing #bp #skincareformen Congratulations - Piano Version - goated.
An appeal to men (who, we repeat, should do the skincare)
Finally, an appeal, even if it makes you clench your fists. Wash up, please. Apply a cleanser to your face, every now and then (and then serum and moisturizer, at least). It's only 3 steps). Brush and perfume your beard (and armpits). Even more, and even more difficult: don't be afraid to take care of yourself and others. Find, within yourself and with your friends, the strength to free yourself from these cages and from these frankly ridiculous poses. Find and cultivate a tenderness, a sweetness, a desire to love each other, to give yourself a moment for yourself. You can do it if you do it together, if you support each other, and we will be there with our beauty case and hair band, ready to share our products (not all, however, the ones we like the least and we are in a hurry to finish).