Liu Jo Summer Club debuts in Taormina At Tao Beach, the brand's summer project gets underway

The journey of Liu Jo Summer Club began in Taormina, at Tao Beach, with the brand’s summer project that reimagines the season as an experience to be lived, shared, and remembered. In one of the Mediterranean’s most iconic destinations, Liu Jo unveiled a takeover that transforms the beach club into a natural extension of its aesthetic universe, blending relaxed atmospheres, personalized details, and a vision of summer defined by spontaneous beauty, wellbeing, and lightness.

Liu Jo Summer Club: fashion, hospitality and lifestyle across Mediterranean beach clubs

With Liu Jo Summer Club, the brand reinterprets beach clubs as meeting points where fashion, hospitality, and leisure come together, creating a narrative that will travel throughout the summer across Italy, France, and Spain. The initiative aims to deliver immersive experiences that combine style, relaxation, and togetherness in some of the Mediterranean’s most exclusive seaside destinations.

Taormina and Tao Beach: the first stop dedicated to wellness

The opening stop in Taormina brought this vision to life through a narrative centered on wellness, understood as self-care, harmony, and rediscovering personal time. The takeover of Tao Beach, designed to celebrate the slow, sensory rhythm of the Sicilian summer through luminous hues and Mediterranean accents, will continue for a month, offering guests an experience shaped by relaxation and light rituals overlooking the sea.

From Cannes to Ibiza: the Liu Jo Summer Club tour

After Taormina, Liu Jo Summer Club will continue in Cannes at Copal Beach with a special stop dedicated to music, designed to amplify the pleasure of sharing through atmosphere, connection, and personalized seaside details. The journey will then conclude in Ibiza, at Nikki Beach, where the focus will shift to food & beverage and a convivial, contemporary way of experiencing life by the sea.

A summer journey through wellness, music and togetherness

With Liu Jo Summer Club, the brand creates a summer itinerary that crosses the Mediterranean, interpreting its atmosphere, desires, and emerging rituals through three complementary destinations, each with its own identity while remaining part of one cohesive story. A project that brings together fashion, experiences, and lifestyle while celebrating the charm of Europe’s most iconic summer destinations.