The Liu Jo Summer Club lands in Cannes After Taormina it's the turn of the French coast
The journey of Liu Jo Summer Club continues in Cannes, at Copal Beach, a summer project with which the brand interprets summer as an experience to live, share and remember. In one of the most iconic settings on the French Riviera, Liu Jo inaugurated a takeover that transforms the beach club into a natural extension of its aesthetic universe, with relaxed atmospheres, personalized details and a vision of summer made of spontaneous beauty, well-being and lightness.
The Liu Jo Summer Club concept between fashion, hospitality and lifestyle
With Liu Jo Summer Club, the brand interprets beach clubs as meeting places between fashion, hospitality and leisure, giving life to a story that, over the course of the summer, will touch Italy, France and Spain. A project designed to create authentic connections and enhance different facets of summer living through immersive experiences and iconic Mediterranean destinations.
The Cannes stop celebrates the music and spirit of the Côte d'Azur
The Cannes stage takes shape through a story dedicated to music, understood as energy, sharing and collective rhythm. The takeover of Copal Beach, inaugurated with an opening designed to celebrate the more vibrant and convivial side of summer on the Côte d'Azur, accompanies guests in an experience made of atmosphere, encounter and immersive beachfront details. The protagonist of the experience: the personalization of Liu Jo fans, a creative moment designed to make every detail of summer unique.
From Taormina to Ibiza: Liu Jo Summer Club's next destinations
After Taormina, where the focus is on wellness at Tao Beach, the project will continue in Ibiza, at Nikki Beach, with a stop dedicated to food & beverage and to a convivial and contemporary dimension of experiencing the sea. Each destination interprets a different aspect of summer, maintaining a strong coherence with the brand's values and aesthetics.
A summer itinerary in the Mediterranean by Liu Jo
With Liu Jo Summer Club, the brand builds a summer itinerary that crosses the Mediterranean and interprets its atmospheres, desires and new rituals through three complementary stages, each with its own identity but part of a coherent story. A project that combines fashion, experiences and lifestyle, transforming summer into a shared narrative between iconic places and moments to remember.