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Agent Provocateur taps four pro female athletes for its SS20 campaign

Interpreting the lingerie of the brand are Georgia-Mae Fenton, Sasha DiGiulian, Alysha Newman and Charlotte Wales

Agent Provocateur taps four pro female athletes for its SS20 campaign Interpreting the lingerie of the brand are Georgia-Mae Fenton, Sasha DiGiulian, Alysha Newman and Charlotte Wales

Four strong, proud, beautiful women. The British artistic gymnast Georgia-Mae Fenton, the US climber Sasha DiGiulian, the Canadian track and pole vaulter Alysha Newman and the American track star Queen Harrison are an example of how much ambition and commitment can push everyone to give their best, overcoming their limits and demonstrating their strength, without losing femininity. For this reason, Agent Provocateur has cast the four Olympic athletes as the protagonists of #WePlayToWin, the new advertising campaign celebrating the women's body.

Agent Provocateur’s Spring Summer 20 campaign is about bringing women together who are outstanding in what they do. We wanted to hero the magnificence of their sports and body confidence and how wearing Agent Provocateur can make you feel great. Because a strong woman in body and mind can do anything.

In the shots and the inspirational video directed by Charlotte Wales, the athletes, each one involved in their sport, wear Agent Provocateur SS20 collection's items: from the bodysuit with graphic logo to the set with golden chains, from the fuchsia lace slip and bra to the garter, from the cut out one-piece swimsuit to the printed outfit. 

The SS20 collection is available on the brand's official website and in selected stores.