Orebella finally arrives in Italy The fragrances of top model and activist Bella Hadid now at Douglas

After conquering the United States, United Kingdom, and the Middle East, Orebella, the brand of Bella Hadid, finally arrives in Europe exclusively at Douglas. And no, this isn’t the typical celebrity brand launched just for hype. Here, fragrance meets skincare: it’s not just about how good the scent notes are, but also about the effectiveness of the formula. The concept is "skinification of scent": dual-phase perfumes to shake before use, alcohol-free and with moisturizing ingredients. The brand’s goal isn’t just to smell good, but also to make your skin feel good, and, by extension, make us feel good too.

Orebella Finally Arrives in Europe

The Skinification of Scent

The heart and originality of Orebella lies in the skinification of scent, which is a dual-phase formula that should be shaken before use. The skincare part is at the bottom: an alcohol-free base with hydrating snow mushroom and a blend of nourishing oils like camellia, almond, olive, jojoba, and shea. The top layer is the fragrance, with scents developed in collaboration with historic perfume houses like Firmenich and Robertet. When combined, you get a perfume that doesn’t dry out the skin, stays softer, and blends better with your natural scent. It’s perfect for sensitive skin that doesn’t react well to classic alcohol-based formulas.

The Five Available Fragrances

The collection consists of five fragrances, each reflecting Bella’s core pillars: nature, emotions, and self-expression. Window2Soul is a floral fragrance with rose and jasmine, made fresher by lemon and sweetened by tonka bean. In Salted Muse you’ll find sea salt, pink pepper, olive, and woods. Blooming Fire is pure summer, warm and sunny, with monoi and patchouli. Then there’s Nightcap, a spicy gourmand with ginger, cardamom, and vanilla. Finally, Eternal Roots is more woody and fruity, with vetiver, lychee, bergamot, suede, and a sweet finish of pink sugar. Additionally, all fragrances are alcohol-free, dermatologically tested and suitable for sensitive skin, paraben-, phthalate-, and sulfate-free, vegan-certified and cruelty-free, available in both discovery sets and bottles of 10ml, 50ml, 100ml.

The packaging

The eye wants its share too. The bottles feature a sculptural shape inspired by geodes and Bella Hadid’s mother’s vintage perfume collection, designed to fit comfortably in the palm of your hand and not just sit on a shelf.