Eye patches are the new beauty status symbol From simple skincare treatments to cool accessories to show off
Once they were worn strictly in the privacy of one’s own home to erase every trace of post-hangover fatigue, but today eye patches seem to have lost the taboo aura that once defined them. Scrolling through social media, among celebrity shots or videos of it-girls and it-boys taking over major cities, it’s easy, almost expected, to come across these skincare treatments worn at any moment of the day, almost like the latest must-have handbag. And a legitimate, though not obvious, question naturally arises: what if those once-hidden eye patches have actually become a new beauty status symbol?
Skincare trends 2026, the new era of eye patches
Colorful and available in countless shapes, eye patches are now an essential accessory in our skincare closet. In fact, there’s no celebrity or beauty addict who doesn’t love or wear them. The most recent case study? Without a doubt Harry Styles, who, to announce the release of the single Aperture, posted a backstage photo on Instagram sporting, unsurprisingly, a pair of total-black eye patches. And if the British singer’s example isn’t enough, just search the hashtag #rhodeeyespatches on Instagram to find posts and reels from it-girls showing off one of the latest launches from Rhode, the beauty brand by Hailey Bieber. The list could go on endlessly, but one thing is certain: these treatments that revive the eyes in just minutes are set to become a true status symbol within the cosmetics industry. According to a report shared by Fortune Business Insights, the eye patch and eye mask market will reach 36.28 million dollars by 2034. A remarkable estimate that confirms the profitability of these new beauty fetishes.
Logomania effect: eye patches 2.0
If you thought most of these products were cheap in aesthetic or visual terms, it’s time to rethink that belief. Over the past year, luxury skincare maisons have introduced eye patches that are almost comparable to fashion accessories. The common denominator? The logomania trend, which in the fashion system has often been seen as a marker of every parvenu, becomes, in the beauty world, the starting point for an aesthetic discourse capable of perfectly merging two already closely intertwined worlds. From Chanel to Dior Beauty, Dolce & Gabbana, and our own signed nss, logo-branded eye patches become a synthesis of identity and coolness, beyond any passing trend.
A short guide to using the best eye patches
Regardless of whether you want to appear niche or trendy, to make the most of eye patches it’s important to follow a few key steps carefully. First of all, the eye contour area must be perfectly cleansed and dry, so that adhesion is complete and the treatment effective. After leaving them on for the time needed to decongest and hydrate, you can remove them and apply a specific cream to complete the ritual.
