Miu Miu FW25 campaign: the art of dressing without conforming

There’s a tremor running through the Miu Miu Fall/Winter 2025 collection,subtle, yet irreversible. This is not just about clothes. Here, fashion is discourse, a silent analysis unfolding along seams, over curves, beneath buttons. Like an astral map of contemporary femininity, traced between the intimate and the infinitely public. Once again, Miuccia Prada raises questions—without the pretense of offering answers. If the collection becomes a gaze that doesn’t seek definitive truths but aims to deconstruct, recompose, and suggest, then the campaign, shot by Lengua and styled by Lotta Volkova, continues the reflection on femininity through a cast of seven women who drift between different worlds and languages. Some are actresses, others singers, entrepreneurs, performers. Their names? Towa Bird, Lou Doillon, Rila Fukushima, Myha’la Herrold, Kylie Jenner, Yura Romaniuk and Cortisa Star.

A cast of faces, bodies, experiences

This season, Miuccia Prada does something that at first glance seems simple: she places Towa Bird, Lou Doillon, Rila Fukushima, Myha’la Herrold, Kylie Jenner, Yura Romaniuk, and Cortisa Star at the center of a stripped-back set made of moiré silk, ethereal colors, and suspended light. Seven women, seven stories, seven distinct ways of inhabiting space and time. But they’re not merely models or muses. They reflect identity nuances, artistic paths, and, most of all, strong individualities. Fashion bends to their stories, not the other way around. This is where the FW25 collection finds its final form: in relationship. No longer garments to represent an ideal femininity, but clothes that respond, that react, that welcome. The campaign doesn’t merely showcase, it challenges. And that’s why it lingers.

Fashion as a dialogue with the body

The craftsmanship, as always with Miu Miu, is meticulous down to the molecule. But there is nothing rigid here. Tailoring bends, molds, sometimes even dissolves. Bras become light architectures, not to constrain, but to accentuate new mappings of the torso. Lingerie appears in details, in the edges of pointelle knits, in the sheen of satin, in the bias cuts of skirts that sway like ideas still forming. There are volumes that caress without imprisoning, mid-length skirts, straight-leg trousers, sweaters that feel like transformed heirlooms. Lurex sparkles without ostentation, schoolgirl plaids are reborn as vibrant grids in pure red, forest green, mustard yellow. The result? Pieces that evoke rather than display. That suggest rather than impose. It’s a play of contrasts, of volumes that fold and dissolve, where tailoring is manipulated until it collapses, revealing what fashion often conceals. Femininity here isn’t meant to please. It’s form, power, stage presence.

One. None. One hundred thousand. Femininity in constant flux

Every Miu Miu piece is a complete sentence in a larger conversation. It’s thought you can wear, but it still leaves room for interpretation. The FW25 collection is simply the latest chapter in a narrative that rejects the obvious, defies trends, and prefers to build new languages. Likewise, the Miu Miu FW25 campaign doesn’t tell us what it means to be a woman today. Instead, it asks if we can allow ourselves to rediscover it every day, through new choices, unexpected details, small gestures filled with meaning. In a historical moment where identity is fluid and complex, Miu Miu offers a mirror, not an answer. And in that mirror, maybe, finally, we begin to see ourselves.