Post-pandemic beauty, what Millennials and Gen Z like
Pastel colors and glitter lips emerge from a recent study by Pinterest
G-Club
July 14th, 2021
July 14th, 2021
Post-Coronavirus young people don't just dream of some carefree evenings and the desire to go back to wearing looks away from tracksuits and loungewear. They want to go back to the usual beauty routine, the colored one, from eyes to nails passing through the lips. And according to a recent study by Pinterest, it would seem that there is a desire to return to having a beauty in color. Let's see in detail the big trends according to the Y, more lively, and the Z, more soft.
Eyes
Mint-colored make-up would seem to be a Z favorite, along with white eyeliners and candy-inspired makeup. Millennials, on the other hand, dare more, putting blue eyeliner, red eye shadows and shades of green and gold in the top 3 of their beauty ranking.
Lips
Glosses are back, in natural tones for Generation Z, who specifically adore shades of pink and brown. For the Millennials, on the other hand, the choice falls on glittery lips, or in the classic matte brown typically 90s.
Nails
The Gen Z is also good at DIY, as can be seen from the spike in purchases in the applicable nail category. But they also love patterned manicures, mismatched like a marshmellow or all in a specific color, lavender. The Millennials, on the other hand, love the shiny effect given by a bright summer nail polish or, alternatively, the cow animalier pattern in shades of the rainbow.
