Prada Beauty presents Prada Spring Market Where you can experience the world of Prada Beauty in an immersive and inspiring way

Spring has arrived and cradles us with its sun, flowers and pollen, vegetables and fruit. To celebrate it, from 13 to 16 May 2026, Prada Beauty invites visitors to the Prada Spring Market, in the heart of Milan’s Brera district: a fleeting space in which to experience the Prada Beauty universe in an immersive and inspirational way. Located at Frutteto Garibaldi, the destination reinterprets the Italian concept of the market through Prada’s lens.

Prada Spring Market: the Milan event dedicated to beauty inspired by the Italian social ritual

Italian markets are living spaces where food culture, identity and everyday life intertwine in a social and sensory ritual that transcends time. With Prada Spring Market, this imagery is reinterpreted in a contemporary key, blending the Maison Beauty universe with an experience that celebrates the beauty of everyday life and Milanese tradition.

Beauty products to discover

For the occasion, a vibrant setting brings Prada Beauty’s offering into dialogue with the colours and dimensions of the space, in a refined interplay of chromatic contrasts and textures. Guests will be able to create their own shopping list while discovering a selection of the brand’s makeup products and fragrances, with special attention to the season’s highlights: the new Prada Touch, the iconic Balms, and the Paradoxe and Paradigme fragrances. In addition, makeup sessions will be available by appointment.