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Driving Barbie's car is a child's dream come true thanks to Maserati

An exclusive edition of the Maserati Grecale inspired by the Barbiecore

Driving Barbie's car is a child's dream come true thanks to Maserati An exclusive edition of the Maserati Grecale inspired by the Barbiecore

Instantly recognizable, endowed with extraordinary personality and unmistakable style. From these common characteristics comes the new Maserati Grecale, the new ultra-limited edition SUV result of the collaboration between Maserati and Barbie. Designed as part of the House of the Trident's personalization program, the off-roader is a Trofeo version, inspired by the Barbiecore phenomenon and for this reason, entirely decked out in the characteristic 219 C Pantone pink associated with Mattel's iconic doll with subtle acid yellow lines that allude to Maserati's sporty soul. The exterior bears the Barbie logo and sports an iridescent finish that, when illuminated by the sun's rays, gives an incredible rainbow effect. The elegant black interior features leather seats, a dashboard, upholstery and doors, finished with pink stitching and headrests with the "B" badge. Under the bonnet pulses a powerful 530 hp V6 Neptune engine. 

The Maserati Grecale Barbie is an ultra-limited Fuoriserie edition and will only be available worldwide in two customized units. The first was unveiled as one of Neiman Marcus' Fantasy Gifts 2022 during the launch evening organized by the luxury department store in Los Angeles. A portion of the proceeds from the sales of this model will be donated to the Barbie Dream Gap Project, the initiative through which the brand works with non-profit organizations to provide equal opportunities and remove barriers to life for girls. As for the second car, information will be revealed in 2023. We're sure Margot Robbie would have loved to whizz around in the new Barbie x Maserati SUV in the highly anticipated Barbie movie.