sloggi celebrates movement at SLOG-IN HOUSE

Women's bodies are constantly changing at every stage of life: between menstrual cycles, maternity, gain or loss of muscle mass or weight, the skin we wear is protagonist of these metamorphoses, especially in the breast area. This is why sloggi, a company that has been in business since 1979 with the mission of providing maximum comfort with its garments, has combined its expertise with research to create the first bra that adapts to all these moments providing active support to all types of breasts from XS to XXL+, sloggi Body Adapt. Available in three models, T-Shirt Bra, Bralette and Soft Bra, it intelligently adapts to the body emphasizing the shapes without marking, celebrating all forms of female physique to free them from all stereotypes. The 3D Gel Body Adapt Technology thanks to a line of gel injected between two sides of the fabric creates an imperceptible feel and gives support as a bra with underwire, without the annoying feeling of constriction, to promote the daily well-being as a form of self-love.

sloggi believes in body positivity and freedom of expression, and demonstrates this by thinking of a bra that adapts to every movement and transformation that the female body goes through, promoting a vision of physical changes as new opportunities to be discovered in order to continue to express oneself without fear and without filters. To realize this vision, the brand has decided to give life to an offline moment powered by nss G-Club, in which the values of the innovative Body Adapt will enter the scene through the energy related to the art of movement, offering the community an immersive experience of empowerment through multi-sensory performances.

On March 23, 2022, through 5 engaging creative worlds participants will have the opportunity to celebrate movement and adaptability of the body, discovering Body Adapt during the event SLOG-IN HOUSE, from 6. 30 to 22 at the BASE MILANO in Via Bergognone 34, there will be the choreographed performances of Debbi, Evita, JPau, dancers of the group Les Flames, the acrobatic skate tricks of Rafaella Braganca and the evolutions of Aerial Yoga by Studio9 Yoga Flow, the live artwork of the artist Emma Allegretti, who will paint on a solid structure the values of the Body Adapt concept, while Elasi and Plastica will close the evening with a live performace. All activities will feature Body Adapt bras, worn by all artists in three different models, to ensure comfort during the evening going along the different forms of movement. The event is open to all on registration and the entrance will be allowed-up to the maximum capacity and containment in accordance with anti-Covid rules.