The Nike TN have never been so girly Nike and Foot Locker for a street and rebellious femininity with Tokyo and Mimì

When we say Nike Air Max Plus, better known as TN, what comes to mind? Street style, urban fashion, city nights, and adventures with friends. Its distinctive silhouette is instantly recognizable. Historically, the Nike Air Max TN has been a male-dominated design, with products and marketing aimed primarily at men. But now, Foot Locker and Nike Women’s teams have collaborated to create a TN specifically for female sneaker mavens, tapping into a segment that has long been underserved. Are you ready?

This new TN chapter is designed exclusively for women, a gift and a tribute to loyal Nike fans and all women who will finally feel fully represented. Tokyo and Mimì show us exactly what this spirit looks like: an afternoon spent getting ready with friends, playing the hottest tracks, and slipping on the new Nike TNs between skincare rituals and a touch of blush. Empowering slogans cover the walls, and everything about their look screams one thing: self-expression and creativity that break every stereotype. Who says we can’t be girly and rebellious at the same time? Empowered, urban, and feminine in a single glance, on a single afternoon with friends. Pink meets black TNs, proving style knows no limits.

Wearing the TN signals confidence, authenticity, and the courage to break norms. It’s for those who refuse to follow the rules, who turn rebellion into style, and who make individuality their statement. The target audience is young Milanese Gen Z women who stand out with unapologetic confidence, non-conformity, and bold edge. The Nike TN girl dares to reclaim femininity, she is loud, raw, and real, she embraces individuality, and she is not afraid of versatile expressions and being playful. For her, the TN is more than a sneaker, it’s a badge of belonging, a cultural uniform, and a statement of fearless femininity. Its attitude is transformed: pretty in pink, yet fully street, highlighted by the little rhinestones on the tongue, marking this new incarnation of a footwear icon. The Nike TN is a symbol of expression for the new generation, combining rebellious edge with unapologetic femininity.

Photographer Aurora Troise
Stylist Francesca Cavalcanti
Make Up Artist Mimì Giorgia Lecce
Hair Stylist Mimì Estefania Ruth Distefano
MUAH Tokyo Nicole Melillo
Videomaker Arik Amodeo
Set Designer Maicol Commi
Set Designer Assistant Chiara Mascaroni
Ph. Assistant Antonio Sanasi
Stylist Assistants Giusi Diella