Ariete's new album "Specchio" protagonist of two pop-up stores

The merchandising and the physical copies of Ariete's album exploded in two pop-up stores powered by nss G-Club in Rome and Milan on Friday 25th and Sunday 27th February, for the launch of her first album "Specchio", produced by Bomba Dischi and Universal. In two spaces built ad-hoc to mix the aesthetic identity of the singer and the graphics of the new artistic work, fans and the singer have lived together the experience of the release of the album in a dynamic and immersive way, exchanging impressions, opinions and especially selfies. In both Italian cities it was possible to buy the new album and the first record of the singer in CD and Vinyl format, but also the merchandising composed by sweatshirts, tote bags, t-shirts, beanie and bucket hat with logo.

Arianna was present and very happy to meet the fans in both locations, she signed autographs and chatted with all those present, continuing to build the direct relationship between her and her following started at the time of the pandemic on social. The two pop-ups have been for her an opportunity for direct confrontation with the public that grows with her, song after song.