AW LAB and Nike open the door to the community

After an exclusive lunch at the Museo Filangieri featuring a live cooking show by Mimì alla Ferrovia, AW LAB and Nike continue their winning streak in Naples with an in-store event at the store in Via Toledo 12, celebrating the launch of the new Nike Field General. These sneakers add a vibrant touch to any outfit and they are perfect for city life and all the occasions it brings. Seeing is believing!

The store opened its doors and warmly welcomed the community, giving them the chance not only to get a closer look at the new sneaker, to try it on and to experience it, but also to receive plenty of surprises, including Nike tote bags, pins, and stickers featuring exclusive graphics designed by Giotto Calendoli for Nike and AW LAB.

The soul of Naples meets Nike Field General in Giotto Calendoli’s designs

These special giveaways perfectly embody the different identities of the sportswear brand and AWLAB, blending seamlessly with the Neapolitan and Italian culture: one that values food, conviviality, and an openness to the sea and the world. The tote bag, for instance, features a Nike Field General sneaker used as a "scarpetta" (to leave no crumbs behind) a red and white dish, referencing both Neapolitan pizza and a plate of laces/spaghetti - perhaps even O' Scarpiarello himself - in a fun, cartoonish way. The tagline is as simple and effective as it gets, with a playful twist: take the shoe, fa' a scarpetta. And we can't help but follow Nike and AW LAB's advice.