Nike 24.7 is "versatile, comfortable and sporty"

"Versatile, comfortable, and sporty" – this is how Jackie Safley, General Manager of Nike Women's Training, described Nike 24.7, the brand's new collection of sportswear and athleisure designed to support the athlete's lifestyle 360 degrees. Blending comfort, elegance, and sophistication, the line embodies the athlete's mindset, which combines life and sport into versatile and essential clothing for women and men. The secret? "A unique mix of performance materials, comfort, and elevated fit, designed for every body and movement."

We spoke directly with Jackie Safley, who shared her experience of balancing sports, daily life, and femininity, and revealed another secret that makes Nike's athleisurewear truly unique. "Our distinction lies in this beautiful intersection of sport style and innovation. Everything we do is linked back to that sport DNA. The magic comes when we take that sport heritage, put it in iconic style that's going to push the industry forward and deliver against innovation that's going to serve our consumers needs in whatever they do. And I think for Nike 24.7, what we're really excited about is you have that formula coming through loud and clear. The innovation is going to solve problems for all day comfort and fit and versatility, taking the best of those performance fabrics and these everyday silhouettes that feel iconically Nike and are akin back to sport. With all of those little details we want to make sure that we are really authentic in rooting back to our sport DNA". What more could you ask for?

The Innovations of Nike 24.7: ImpossiblySoft and PerfectStretch

Speaking of innovation, Nike 24.7 introduces two new technical materials that combine with Dri-FIT technology to offer a new standard of comfort in a refined and distinctive athletic style. These are ImpossiblySoft, a sophisticated knit fabric with a three-dimensional effect that guarantees everyday comfort with a premium feel, and PerfectStretch, a four-way stretch fabric designed to provide comfort, a luxurious feel, and a refined look. The former is used in half-zip and crewneck silhouettes for men and women, as well as women’s joggers and men’s pants, while the latter is featured in pleated skirts, wide-leg pants, and fabric shirts for women, as well as chino pants and five-pocket trousers for men.

Words from Dina Asher-Smith, Nike Sprinter and Athlete

"As an athlete, I want to feel confident, comfortable, and strong in what I wear, both on and off the track," says Dina Asher-Smith. "What I wear is more than just clothing. It’s an attitude, a reflection of who I am, and it influences how I express myself. The Nike 24.7 collection has truly raised the bar. The fabrics are soft and luxurious, and the logo is stunning. These pieces have become my favorites because they combine performance and style in a way that feels absolutely authentic and effortless."

Where to Buy, Sizing, and Additional Information

The women’s apparel will be available in Western sizes (2XS – 2XL) and Asian sizes (XS – 2XL), while the men’s pants will be offered in numerical sizes with slim and standard fits to provide every athlete with the perfect fit. The Nike 24.7 apparel collection will be available globally starting January 25 on nike.com and in select stores starting January 30.