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"Beats x Kim" earbuds now coming to Zalando

Online platform offers limited edition of Beats' first collaboration with Kim Kardashian exclusively in Italy

Beats x Kim earbuds now coming to Zalando Online platform offers limited edition of Beats' first collaboration with Kim Kardashian exclusively in Italy

The limited-edition "Beats x Kim" earbuds, the result of the first collaboration between Beats and Kim Kardashian for Beats FitPro, will be sold exclusively in Italy by Zalando. Europe's leading online platform for fashion and lifestyle will offer its customers the chance to elevate their looks by sporting a true statement accessory in which the Apple-owned brand's high-quality technology is redesigned by Kim's minimalist aesthetic. The perfect result of the fusion of fashion and functionality, the new earbuds give excellent, seamless acoustic performance, but also a secure fit that, thanks to the design of the flexible earbuds, made of a soft, pliable material wrapped around a rigid core, ensures adherence and stability with ears of all shapes and sizes, even during the toughest training sessions. Kim Kardashian adds a touch of personal style to the Beats Fit Pros that reflects her love of neutral, monochromatic shades and releases them in three colors that are easy to pair with any outfit and sport any time of day, from the gym to the office:  Moon (light), Dune (medium) and Earth (deep).

"We are excited to exclusively offer our Italian customers the first collaboration between Beats and Kim Kardashian. We want to continue to inspire them and create exciting moments for them. Most importantly, this represents another step that allows customers to complete their look on Zalando.it, enriched with wearable tech accessories."

Said Riccardo Vola, General Manager Italy and Spain Zalando, emphasizing the exclusivity, excellent listening experience and fashion appeal of the new Beats FitPro. For those who can't wait to show them off, the online platform will offer priority access to Zalando Plus members in Italy to the product from September 15, while all other customers will be able to purchase them on Zalando Italy from September 16.