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Taschen celebrates Pucci's heritage in a new fashion book

An XL edition, full of photos to know the history of "the prince of prints"

Taschen celebrates Pucci's heritage in a new fashion book An XL edition, full of photos to know the history of the prince of prints

Taschen's new book is a journey into the kaleidoscopic world of Pucci. Through hundreds of photographs, sketches and hots from the archives of the Emilio Pucci Foundation, we discover the vibrant colors, eye-catching patterns, playful silks and floaty dresses that shaped fashion history, especially between the 1950s and 1970s.

Page after page, Vanessa Friedman, Alessandra Arezzi BozaLaudomia Pucci and Armando Chitolina bring us back in time. It all began in 1947 when Marquis Emilio Pucci di Barsento, the founder of the fashion house who was an Olympic skier with a passion for art, designed, almost for fun, a ski suit for a friend that appeared in the December 1948 issue of Harper's Bazaar, launching his legendary career. From his first boutique opened in Capri, thanks to his visionary sense of style and his particular eye for color and design, he quickly conquered the jet set and the favor of the international press. All the stars of the time, from Jacqueline Kennedy to Marilyn Monroe, went crazy for his colorful dresses and models such as Twiggy and Marisa Berenson were featured on the covers of major magazines showing off his creations. Pucci became (and still remains today) the prince of prints. 

With hundreds of photos that include new shots and rare material, this updated XL edition of the Taschen fashion book dedicated to Pucci is a wonderful gift to give or receive to experience the history of an iconic brand and the elegance of the sixties jet set, made even more special by the fact that each book is bound with selected printed fabrics from the Emilio Pucci collection. There is also an "Art edition" version that, in addition to the book, includes a vintage scarf signed by Laudomia Pucci.

To know more or buy the book, visit Taschen's website.