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Young digital creatives present the Versace Jeans Couture FW20 collection

The "Vision for the Future" project combines art, fashion and future

Young digital creatives present the Versace Jeans Couture FW20 collection The Vision for the Future project combines art, fashion and future

The sixties silhouettes meet the girly rebellious mood of the 90s Riot grrrl in Versace Jeans Couture's FW20 collection. Starting with denim, which is a key element of the line, the brand plays with the codes of femininity by inserting unconventional details recalling the decade of grunge, when Courtney Love appeared on stage wearing slip dresses, torn fishnet stockings and biker boots. 

Jeans mix with pinstripe tailored pieces, micro cardigans with the oversized shirts, silk and lace baby dolls with leather jackets, pastel colorful prints with metal studs and spikes, flared pants with tweed suits. The scarves with their colorful, baroque, animal prints and paisley are more than just an accessory, they are the feature that gives cohesion and contemporaneity to every item, from shirts to bags.

The same balance of opposites equally characterizes the male proposal. Streetwear, tailoring and elements taken from the world of sport produce a series of eye-catching, colourful, playful looks, designed around the must-have of the season: bleached jeans, animalier prints and structured peacoats.

Versace launched the new collection with four young digital creatives: Charlotte LawrencePaul HerrmannAlex Black e Jason Yan Francis. The result is Vision for the Future, a personal exploration of the future that, born from the long lockdown, features Versace Jeans Couture FW20 items. 

Songwriter Charlotte Lawrence investigates her creative process through a series of collages made in collaboration with photographer Daria Kobayashi Ritch.

French director and photographer Jason Yan Francis combines particular camera movements, editing tricks, handmade animations and collages for a DIY inspired video.

German director Paul Herrmann talks about an emotional escape out of town into nature.

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Versace Jeans Couture . digital campaign . prefall 2020 Video by @alexblackstudio Sound design by @gabrhome Written by @margotrourou @alexblackstudio Models @cross_bone_ @mongchichio Featuring @tracy.atieh Styling + casting by @cross_bone DP'd by @whowantwor @louisefauroux @alexandracarney Voice overs by @margotrourou @alexblackstudio Production by @matteprojects Thank you to the amazing team that made this shoot possible - shot across 3 different cities from a distance, Montreal, Paris and New York. Although our worlds lacked a future, we were able to adapt and come together to define its meaning. Thank you to @versacejeanscouture for creating a platform where artists can find hope through the creative process. A special thanks to @jameslennonchuang @kenjamin.t @margotrourou and @cross_bone for going above and beyond and being such a joy to work with. #visionforthefuture

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Canadian artist Alex Black draws inspiration from the visual language of abstract art for a portrait of a friendship.