Parfums de Marly in Italy: French fine perfumery joins Olfattorio Bar à Parfums 18th century elegance meets contemporary luxury
The elegance of the French court is revived through the art of contemporary perfumery. Inspired by the splendour of 18th century France, Parfums de Marly reinterprets the golden age of French perfumery through a modern, daring and international sensibility. The name of the Maison evokes the Château de Marly, King Louis XV's favorite residence and a symbol of a freer and more unconventional elegance. Far from the strict label of the court of Versailles, Marly represented a space dedicated to pleasure, spontaneity andpersonal expression: a spirit that still defines the brand's identity today.
French heritage meets contemporary niche perfumery
It is from this tension between heritage and creative freedom that the universe of Parfums de Marly is born. Intense compositions, fine raw materials and an immediately recognizable olfactory signature give life to fragrances capable of expressing character and personality, far from passing fads and designed to leave a distinctive mark. From iconic men's creations such as Layton, Herod, Pegasus, Haltane and Althaïr to the famous women's collection Delina and Valaya, Parfums de Marly constructs an olfactory story full of nuances, in which the great French perfumery tradition meets a contemporary vision of luxury.
Parfums de Marly joins the Olfattorio Bar à Parfums portfolio
The entry of Parfums de Marly into the Olfattorio Bar à Parfums portfolio represents a further step in the growth and consolidation of the Italian reality, which continues to invest in the selection of international houses capable of interpreting the evolution of contemporary artistic perfumery. A strategy oriented to quality, selective distribution and the enhancement of brands through experiences, advice and an increasingly direct dialogue with a community of enthusiasts and premium consumers.
“Parfums de Marly represents an entry of great strategic value for Olfattorio Bar à Parfums. It is a Maison that perfectly interprets our idea of contemporary fine perfumery: international, distinctive and capable of building a strong bond with the consumer. Our goal is to accompany its growth on the Italian market through a long-term project, investing in selective distribution, in dedicated experiences and in a path of brand enhancement that further strengthens its positioning. We want to build solid and lasting growth, making Parfums de Marly one of the reference brands in our portfolio and contributing to the development of artistic perfumery culture in our country,” says Alessandro Moretti, General Manager and Commercial Director of Olfattorio Bar à Parfums.