Alisha Boe is YSL Beauty's new Global Ambassador for Black Opium The actress talks about what it means to embody the 'party girl' par excellence of the new generation.
YSL Beauty inaugurates a new chapter in the name of audacity and announces actress Alisha Boe as the new Global Ambassador of the iconic Black Opium fragrance. Gritty, unfiltered and endowed with a natural magnetism, the star of 13 Reasons Why and The Buccaneers embodies the attitude of a generation that rejects conventions and lives the night without compromise. In her new role, Alisha becomes the muse ofBlack Opium Pink Glaze, a sensual gourmand creation animated by an irresistible strawberry note that merges with the unmistakable and electric accord of coffee. An overwhelming energy that the actress herself defines as follows: "Black Opium is pure adrenaline: that intense and electric energy that you feel during a night out. It's an invitation to embrace the most authentic version of yourself, turn up the volume and involve everyone.”
Black Opium in the words of Alisha Boe
An understanding born in a completely natural way, since Alisha was already a great admirer of perfume. “When I heard that I would become the face of Black Opium, I was thrilled. I had to sign a confidentiality agreement, so I kept it a secret for a while,” says the actress, recalling her first moments as an ambassador. “Finally I told a very dear friend of mine and we went to dinner together to celebrate.” After all, there are no barriers between her personality and the soul of the perfume: "The Black Opium girl is fun, authentic to the end and daring. She's the one who doesn't wait for the party to start: she's the party. The energy of Black Opium and I are one, baby.”
This visceral harmony is fully reflected in the new Pink Glaze fragrance, designed for a woman who seeks real connections and lives experiences at maximum intensity. “The first time I heard it I found it sweet, but not innocently: juicy and a bit wild,” Alisha reveals. “And then I love it when that shade of coffee emerges, like the last espresso you drink before going out for an evening.” Not surprisingly, if you were to associate the atmosphere of this perfume with a song, the choice would fall on a great pop classic with an overwhelming rhythm: “Gimme More by Britney Spears”.
An icon of night life and queen of the dance floor, Alisha lives the rite of preparation with a touch of pleasant chaos, but without ever giving up her fundamental rules. “It all starts with a playlist with beautiful, powerful bass. Usually everything is pretty chaotic, but I never go out without a spray of perfume, applied to my wrists, neck and clothes to leave a trail, and a small snack.”
In addition to lending her face to YSL Beauty campaigns, Alisha Boe will personally support Abuse is not love, the brand's global program dedicated to preventing and combating violence relationships. An extremely profound topic on which the actress has clear ideas and a strong sense of empathy: “The best way to be there for those in an unhealthy relationship is to listen when they are ready to speak, offering support and affection without judgment. If I were to give advice to younger people, I would say to always encourage open dialogue and respect for their borders.”
