Introducing Mabash The Italian brand founded by Maddalena Fiumefreddo and Alberto Tomaselli

Mabash is an Italian fashion accessories brand founded in 2021 byMaddalena Fiumefreddo and Alberto Tomaselli. Born from the encounter between Italian design and contemporary pop culture, the brand speaks to a new generation of fashion girls through a fresh, immediately recognizable language strongly linked to social media.

Mabash, the Italian brand that looks at the United States of America and social media

Mabash's aesthetic universe is inspired by pop art, the hip hop and R&B music of the early 2000s, the great popstars, iconic teen dramas and all that imaginary that continues to influence fashion and digital culture today. The goal is to create accessories that are both statement pieces and veryday essentials: bags with an essential but impactful design, easy to combine, designed to be worn every day and, above all, collected.

From the beginning, Mabash wanted to be an accessible brand, capable of offering a refined product, with a strong identity and a recognizable design, maintaining a price that allows even younger girls to build their own collection over time. For several years, the brand built its identity around the OG Bag, the first model launched and still today the Mabash signature bag. From this original silhouette, dozens of reinterpretations were born through new colorways, materials, textures, finishes and dimensions, transforming the OG into a real creative platform. The idea has always been to create a bag that would not be bought once, but that would become an object to collect, to reinterpret and to combine with the different looks and moments of the day.

The brand's community is international

The growth of the brand took place almost entirely organically thanks to TikTok and Instagram, which allowed Mabash to build an extremely loyal community. Over time, influencers, creators and celebrities, first Italian and then international, have helped to make the brand one of the most interesting digital-first realities on the Italian fashion scene. Today, Mabash sells mainly through its e-commerce, accompanied by pop-up experiences and special collaborations. Pop-ups have become one of the brand's distinctive features: immersive events that transform the launch of a collection into a moment of encounter with the community, attracting hundreds of people to cities such as Milan, Rome, Naples and Paris.

Mabash arrives in Los Angeles

In 2026, the brand also began its expansion path in the United States with the Mabash House in Los Angeles: a series of events, activations and collaborations with international influencers, celebrities and creatives, involving personalities such as Anastasia Karanikolaou, the Clermont Twins and Alabama Barker. Today, Mabash continues to evolve with the goal of becoming a real international lifestyle brand, keeping its community, Italian design and a creative vision deeply rooted in pop culture at the center.