Your Turn, the new fragrance by Billie Eilish, debuts exclusively at Douglas Notes of ginger, sandalwood and coconut water come together in a scent that invites the discovery of one's individuality

There’s a moment when fragrance stops being just an invisible accessory and becomes a form of personal storytelling. With Your Turn, the new eau de parfum by Billie Eilish, that moment takes on a tangible presence. Every element, from the packaging to the jus, reflects a deeply personal, powerful vision that’s intimately connected to her aesthetic. So, after reshaping pop music with whispers and vulnerability, Billie returns to what she does best: building worlds. This time, she does it with a sculptural bottle that shines like a die and an olfactory signature that speaks of individuality, play, and presence.

A fragrance that tells a story of individuality

The name is a direct call: Your Turn. Not just an invitation, but a declaration. The scent opens with citrusy notes of bergamot peel, blended with the boldness of cardamom and the lively zing of fresh ginger. It’s a theatrical, vibrant opening that sets the stage for a more intimate and creamy heart, featuring velvety peach, night-blooming jasmine, and an unexpected splash of coconut water. Then comes the base, a warm embrace. Woody and rich, with Australian sandalwood, ethereal musks, and the sustainable elegance of upcycled Sylvamber™, a molecule that brings depth and lasting power. The result is a modern and sensual fragrance that plays on the contrast of light and shadow—just like Billie’s own music.

Behind the scenes: a tailor-made creation

"Creating Your Turn with Billie was a journey of discovery," said Frank Voelkl, master perfumer at Firmenich, one of the world’s most prestigious fragrance houses. The process wasn’t linear: multiple iterations were tested before landing on the perfect balance between radiant freshness and enveloping warmth. Lori Singer, President of Parlux Ltd., also emphasized how Billie’s creative vision stayed true from beginning to end: “This fragrance is a pure reflection of her artistic identity.”

The bottle: a collector’s piece

As with all Billie Eilish Fragrances, Your Turn comes in a bottle that goes beyond its function, this is a chromed sculpture, inspired by a pair of dice from Billie’s personal collection. The translucent, glossy finish captures and refracts light in a dynamic way, changing with the surrounding environment, just like a perfume transforms on the skin. The bottle isn’t just a container; it’s a design object, crafted to become part of its owner’s daily aesthetic ritual.

A real commitment to sustainability and inclusivity

Your Turn is vegan, cruelty-free (certified by PETA’s Global Beauty Without Bunnies program), and paraben-free. The outer packaging is made from Envirofoil, a fully recyclable metallic paper, printed using 100% wind-powered renewable energy. These details aren’t just superficial ethics, they’re essential parts of a project meant to speak to a modern, conscious audience.

Available exclusively at Douglas

Thanks to its direct-to-consumer model and partnerships with select high-profile retailers, Billie Eilish Fragrances has earned numerous industry accolades, including the Consumer Choice Award from the Fragrance Foundation. The secret behind this success? Unique compositions that evoke memories, stir emotions, and invite a personal connection with scent, qualities that make Your Turn truly special. Just one spritz is enough to be swept away by its modern, sensual bouquet. Curious to try it? Your Turn is available exclusively at Douglas Cosmetics, both in-store and online.