The best new fragrances of 2025 Warning: these scents may cause compliments (and mild obsession)
There’s nothing quite like fragrance. It doesn’t matter the note: floral, woody, fresh, fruity. It is endlessly versatile and has a way of adapting to every mood while always being intoxicatingly good. 2025 was a great year for new fragrances. From the sweet and spicy Rare Eau de Parfum to the sensual and coffee-musky Kayali Oudgasm, nn G-Club has compiled a list of the year's best scents, in no particular order. These are the scents that will earn you compliments, and maybe even a slight obsession, and make you hear that recurring question: What are you wearing?
Fragrances: The Best New Releases of 2025
Orebella Eternal Roots
This woody, fruity scent from supermodel Bella Hadid’s fragrance label feels effortless, sensual, and a little mysterious.
Rare Beauty Rare Eau de Parfum
A blend of sweet, rich vanilla with nutty pistachio, spicy ginger, and earthy sandalwood, Selena Gomez's Rare Eau de Parfum is perfect for any occasion.
Marc Jacobs Fragrances Perfect Absolute
With notes of jasmine, amber, and fig, Marc Jacobs Fragrances' Perfect Absolute showcases a sweet, fruity scent that meets a rich, woody one, maintaining its strong sensual energy.
Sol de Janeiro Sundays in Rio
Sol de Janeiro's Sundays in Rio is a vibrant blend of warm vanilla, pink pepper, and amber musk. It captures the essence of a weekend in Rio de Janeiro: sweet, grounding, and intensely warm.
Glossier You Fleur
With its airy, musky, and floral vibe, Glossier You Fleur will take you to heaven before you even realize it.
Kayali Oudgasm Café Oud
An extremely unique fragrance, Kayali Oudgasm Café Oud combines the fresh spice of oud with the warm scent of coffee, bringing comfort and elegance to any situation.
Heretic Häxan
@hereticparfum Drawing inspiration from the nefarious 1922 silent film, HÄXAN is a fragrance for the intuitive, the spell-weaver, the ones who commune with silence and shadow. It leaves a trail of wonder and woodsmoke, a talisman in scent, a reminder that the most powerful magic lives in what we cannot see. This is not adornment. This is alchemy. #haxan #seasonofthewitch #witchtok #witchesoftiktok #perfumetok original sound - Heretic Parfum
Perfect for the season of the witch, Häxan is a musky scent that blends amber, smooth osmanthus, and earthy oak moss.
Le Monde Gourmand Thé de Goyave
Le Monde Gourmand Thé de Goyave is a purely fruity blend that pays homage to Paloma Sanchez's Mexican heritage. It combines vibrant guava, light white tea, and a hint of warm orcanox.
Victoria’s Secret Bombshell St. Tropez
Victoria’s Secret Bombshell St. Tropez is a fresh, fruity fragrance with hints of pineapple and peony that will transport you to your favorite summer destination: the beach!
