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Simi & Haze are the latest beauty icons

The twins just launched their own beauty brand Simihaze Beauty

Simi & Haze are the latest beauty icons The twins just launched their own beauty brand Simihaze Beauty

Known to the public as @simihaze, Simi and Haze Khadra are among the coolest twin couples on Earth. Daughters to an art collector, the fashionable duo graduated in Film Production and Fine Arts from USC and grew up between London, Dubai and Los Angeles, and since their teenage years they have been seen at some of the hottest fashion shows wearing matching outfits

On their joint Instagram account they regularly post inspirational edgy looks with a vintage twist and pictures of them rocking bold outfits and hyped accessories and beauty looks that qualify them for it-girls status.

After their career as DJs, Simi and Haze have recently ventured in the beauty world with a project they’ve been working on for the past 3 years: their own beauty brand Simihaze Beauty.

The whole brand was created so that makeup could be a true expression of creativity and “enhance rather than cover”, and the beauty line combines essential products for daily use with more playful and eccentric accents, such as the EYE PLAY, a set of colorful or holographic eye stickers that will steal the show, as already seen on Hailey Bieber.

CAPSULE N.1 includes the twins’ essential items, all the products they never leave the house without: the VELVET BLUR lipsticks are buildable and durable matte lipsticks that will give a soft velvet finish to the lips. The SUN FLUSH tints are liquid blushes that can be used on cheeks, lips and the eyelids to create a healthy flush and a luminous sun-kissed effect.

The LIP TRACE lip pencils are soft and pigmented and they can be used to define the lips or they can be blended into the lips for a soft and blurred stain effect.

The packaging is just on point: all the products are housed in sculptural and colorful packaging - inspired by the love for design and fine arts that runs in the Khadra family - while being practical and functional at the same time.

Simihaze Beauty is only available in the US at the moment but might be available internationally soon. Stay tuned!