Pilates is Setting Trends in Fashion Too The aesthetic of Pilates Girls is taking over social media
On a platform like TikTok, where trends are constantly evolving, there’s one aesthetic that shows no signs of fading: that of the Pilates girls, a more or less natural evolution of the clean girls who dominated in 2024. To understand who these girls are, currently trending on Gen Z’s favorite platform, just focus on the lifestyle they follow, which revolves entirely around their discipline of choice: Pilates.
Pilates: what is it?
Between one matcha tea and another, the days of Pilates girls are shaped by the coolest activity of 2025, one that continues to win over an ever-growing number of women of all ages. Pilates' success didn’t happen overnight: although it has recently boomed, this particular training method dates all the way back to the late 19th century, when it was developed by German athlete Joseph Pilates. Based on a series of slow, precise, and targeted exercises, it combines strength, control, and breathing to improve posture, flexibility, and self-awareness. That last element is especially appreciated by younger generations (but not only them), who are increasingly focused on the inseparable link between physical and mental well-being. Pilates isn’t just a workout for the muscles: it’s also a practice of concentration and inner listening that reduces stress and promotes emotional balance. That’s probably the real secret to its success.
A 360-degree lifestyle
For Gen Z, Pilates is more than a sport: it’s a full-on lifestyle designed to foster complete body confidence. From morning routines filled with green smoothies and minimalist skincare to wardrobes stocked with butter-toned leggings and ultra-chic sports bras, everything revolves around a concept of wellness that blends self-care, clean aesthetics, and inner harmony. Even off the mat, this lifestyle manifests in a slow-living approach made up of daily rituals, mindful eating, and attention to mental space. The result? A philosophy of total well-being, where body, mind, and style speak the same language.
Pilates meets fashion
Naturally, fashion hasn’t been immune to the allure of Pilates. From social media to studios, the Pilates girls’ wardrobe has become an aesthetic of its own, merging comfort and minimalism through a soft palette of beige, butter, taupe, and blush pink. High-waisted leggings, one-shoulder tops, white socks, and oversized sweatshirts create looks that work both in the studio and on Instagram feeds, as shown by the outfits posted by style icons like Kendall Jenner and Hailey Bieber, both major fans of the discipline. Brands like Alo Yoga have become status symbols in their own right, and even major fashion houses, from Miu Miu to The Row, have jumped on the bandwagon, reviving sporty-chic pieces inspired by the Pilates-core trend.
Between technical gear and matching yoga mats, flawless slick buns and ultra-glamorous scrunchies, Pilates is definitely flirting with fashion, but it’s much more than just a style statement. In a fast-paced world like ours, it’s an invitation to slow down, breathe, and regain balance. All the better if you’re wearing the right outfit while doing it.