The return of the one-piece swimsuit
The style that suits everybody comes back as a reaction to unrealistic physical standards
G-Club
May 18th, 2022
May 18th, 2022
Once upon a time, there was a desire to grab the sluttiest bikini of all. The kind of bikinis that really show off your body shape, with plunge-proof legs and bralettes so small that they don't leave any tan lines. Yet something has changed today: the one-piece swimming costume is powerfully back in fashion. The data say so. A recent survey by the online portal Stylight supports the theory: there seems to be a strong preference for the one-piece swimming costume over the bikini, with a drop in two-piece, on online sales, of -13% compared to last year. Influencing this, perhaps, was a certain Kim Kardashian and her sister Kylie's skimpy bikinis, godmother of the Kylie Swim swimwear brand, which, in addition to the poor quality experienced by shoppers, has also contributed to broadening the conversation on the mystification of the female body and garment sizes, as well as its common forms completely ignored by an image that tends towards the plastic perfection of bodies sculpted through surgery or training, a symbol of privilege that not everyone has.
The one-piece swimming costume is a practical garment that is also perfect out of the water, where it is also an item of clothing, ideal for darting from the beach to the aperitif while remaining cool and tidy even without going home. And considering that the TV series Pam&Tommy unlocked a memory for us with Pamela Anderson's fiery red one-piece swimsuit in Baywatch, and that the Nineties just won't leave our wardrobes, this explains why women like a one-piece swimming costume more than a bikini.
Is swimwear the new ready-to-wear for summer? Maybe so, so the one-piece swimming costume is sought after with plunging necklines - look under Chanel - and goes perfectly under a T-shirt. On Stylight, clicks for this category jumped +175% compared to last year. A notable +247% comes from the world of sporty swimsuits, such as surfsuits, with long sleeves and high necks, while an astonishing +740% is the demand for cut-out swimsuits - i.e. with extreme cuts on the tummy or décolleté area -, halfway between a bikini and a one-piece and super sensual. Not less so the lurex one-piece swimsuits, with +347%, which owe their victory to the multi-use "from-sunset-to-sunrise", i.e. they are ideal for a multifunctional look, from the beach to the aperitif. A notable reason why the one-piece is more popular today than the bikini is also a question of body positivity. The one-piece, in fact, swathes more than a skimpy bikini, camouflaging the tummy that has failed to transform into a sculpted tortoise and slimming the silhouette also thanks to a generous leg length. The standard-bearer is Skims, by Kim Kardashian, created with the aim of sculpting every woman's physique, emphasising her strengths thanks to different models but all minimal, and the Yitty line created by Lizzo for curvy women. For those who want to focus on sensuality, Kylie Jenner's Kylie Swim comes to the rescue with its skimpy trikinis.
ERES Brown Aquarelle One-Piece Swimsuit
355€
BONDI BORN Purple Kaia One-Piece Swimsuit
365€
RIELLI SSENSE Exclusive White Mojave One-Piece Swimsuit
134€
OSÉREE SWIMWEAR Eco Basic One-piece Swimsuit
185€
REINA OLGA Showpony one-piece swimsuit
160€
THE ATTICO Shiny cross front one piece swimsuit
320€
SAINT LAURENT Stretch lace-up one-piece swimsuit
990€
DOLLA Lola Onyx
185€
Rosie B Anouk
€218.00
ALESSANDRA RICH Embellished one piece swimsuit
525€
ZIMMERMANN Jude Waterfall Frill 1PC
435€
ESSENTIALS One Piece Swimsuit
180€
