YSL Beauty Block Party comes to Milan To celebrate the city through its most authentic and contemporary soul

After passing through some of the most influential cities on the international creative scene, YSL Beauty Block Party arrives in Milan during Milan Fashion Week. Created to celebrate local culture, music and new creative communities, Block Party changes shape in every destination, entering into dialogue with places and rituals that tell its spirit.

YSL Beauty Block Party comes to Milan

Behind anonymous gates and hidden courtyards, Milan retains a dimension that seems suspended in time: old neighborhood circles, bars, old signs, fòrmica desks, card games and summer evenings spent in company. It is precisely from this everyday life, made up of small rituals and familiar places, that the YSL Beauty Block Party Milan Edition comes to life. For one night, an authentic Milanese space becomes the meeting point between past and modernity. An authentic and unexpected place becomes the starting point of an experience that looks at Milan in the 80s and 90s with a contemporary and edgy attitude.

The courtyard is transformed into a YSL Beauty space, without losing its identity. The existing architecture, the lived surfaces and the imperfections of the place are not hidden, but become an integral part of the experience. YSL Beauty Block Party brings together a cross-cutting community of talent, creators, cool kids, creating a meeting space where beauty, fashion, music and urban culture coexist spontaneously. An authentic, creative and surprising city, to discover beyond its facades. The result is an encounter between the most everyday Milan and its new creative scene, between memory and contemporaneity, neighborhood culture and YSL Beauty attitude.