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The new sneakers by Chiara Ferragni

In pop and pastel colors, ready to get into the sneaker game

The new sneakers by Chiara Ferragni In pop and pastel colors, ready to get into the sneaker game

When the first collection of Chiara Ferragni's brand was presented in 2013, we already knew the digital entrepreneur would go far. Starting from a line of shoes, t-shirts, bags and iPhone covers, over the years Chiara Ferragni Brand has evolved offering complete collections every season - which include apparel, footwear and accessories - but also capsules in collaboration with the hottest brands in the world of food (like Evian, Ladurée and Oreo), beauty (Lancôme), and the sneaker universe (Converse, Superga).

Initially the brand moved away from streetwear, but today it extends to athleisure - with hoodies, joggers, bombers, nylon jackets - adapting to the lifestyle that the current crisis imposed on us, but remaining faithful to the girly and romantic aesthetic, to pastel colors and glitter.
Moreover, Chiara's influence also arrives in the world of sneakers. In fact, today Chiara Ferragni Brand presents the new CF-1 sneakers, unveiled a few days ago by the influencer and entrepreneur to her 22 million followers on Instagram.

Once again since the beginning of this pandemic, Chiara Ferragni shown that her strength also lies in the ability to reinvent herself and carry on her business, and she does it with extreme confidence and spontaneity. This new product is the example: it is no coincidence that she choose sneakers, that are the most coveted and discussed object of desire in the last few years, and reflect Chiara's fresh and youthful style that fascinates Gen Z (but not only).

In fact, for some time now, Chiara Ferragni's influence has extended to the world of sneakers: on social channels we often see her wearing trainers, matching her colorful and chic outfits and those of her husband Fedez and son Leo, preferably in pop colors and with funny details - just like the new CF-1.

Multicolor, feminine, designed for running and in a refined action leather, with the iconic "Logomania" pattern on the sides, they are the shoes for those who love colors, clean shapes and the energy of sports. Available in 6 different shades and enclosed in an exclusive packaging, supplied with two sets of laces, to adapt sneakers to your mood.

The brand new CF-1 sneakers are now available on Chiara Ferragni Brand website. The pink colorway is already sold out in less than one hour!