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Jordan Brand presents the new apparel collections

With exclusive products that express a contemporary and feminine aesthetic

Jordan Brand presents the new apparel collections With exclusive products that express a contemporary and feminine aesthetic
Last January, the "Jumpman" brand introduced its first apparel collection entirely dedicated to the female audience. This was apparently only the beginning of a path for the inclusion towards women.
 
The commitment to offer a product that is suitable for all women's needs, keeping the concept of utility and performance that characterizes Jordan Brand, is proposed in the four new collections through versatile and functional product, with a design that recalls aesthetics and the language of the 80s basketball. They are Jordan 23 Engineered, Women’s City Utility Collection, Women’s NYC Collection and Women’s Flight Essentials Collection.
 
Jordan Women's City Utility Collection, available from 24 July, proposes the iconic Flight Suit and the Utility Pant, adjustable items made with light fabrics that are well suited to all the silhouettes of fearless ones. The same practicality of the Jordan Women's Flight Essentials Collection, available from August 20, declined in essential garments that express a contemporary femininity.
 
 
And then, the Jordan 23 Engineered Collection, already available on Jordan.com, puts an emphasis on innovative details with the aim of bringing Jordan design to a new territory and thus sanctioning the use of the items even during free time.
“Throughout its history, Jordan Brand has delivered the unexpected through a balance of performance and romance. We strive to design functional, wearable statements that evoke a cool confidence" Martin Lotti, Jordan Brand VP of Design.