Jordan Brand unveils its first womenswear apparel collection
The Jordan logo and the “Flight” theme for the first time are applied to womenswear
G-Club
January 10th, 2020
January 10th, 2020
After having announced its commitment to involving progressively more its female audience, Jordan Brand unveils now its Jordan Women's Flight Utility Apparel capsule, a collection entirely designed for women.
The face - and body - of the campaign is Teyana Taylor, who's pictured wearing the hottest item of the collection. The Flight Suit takes inspiration both from the past, in particular to the iconic Micheal Jordan's athletic movement, while looking at the future of womenswear apparel design, which aims to be technical, innovative and bold. The fearless mindset of the Jordan woman is reflected in this collection: a mix of streetwear functionality, fashion inspiration and authenticity fro the aesthetic and the values of the brand.
The common thread of the pieces is versatility: the Flight Suit can in fact be tied around the waist, the bomber jacket boasts a reversible fur hood, utility pants combine pockets and oversized lines with feminine details as the high waist.
