The most popular Italian and European pharmacy products abroad The keywords are to soothe and protect: from Biafin to La Roche-Posay

On TikTok we are flooded with videos of international tourists who enter a European pharmacy, especially French or Italian, and wander around the shelves as if they had just discovered the holy grail. They buy everything, fill baskets with skincare products and get excited about products that we see practically every day, to the point of hardly paying attention to them anymore. Yet, for those arriving from abroad, some of these have become real cults, desired for some time and finally purchased during the Eurotour. Maybe it's time to look at what we've always had at home with different eyes.

The most popular Italian and European skincare pharmacy products abroad

Biafin: not just sunburn

This cream is best known for its use in case of superficial burns and skin irritations, but it is mainly used to repair the skin barrier. In practice, it creates a protective layer on the skin, helping to protect it from external agents that could further irritate it, and in the meantime it helps to soothe the the feeling of discomfort and itching. Among the uses that circulate online, there is also that as a face mask. A more generous layer is enough to leave the skin soft and well hydrated.

Miamo Aging Defense Lip Gloss SPF 30

This lip gloss is much loved because it combines sun protection with a real make-up product. Available in different colors, it can meet everyone's tastes, but the most viral one is certainly the Berry shade. It is one of those hybrid products that combine skincare and make-up, making it easier to integrate sunscreen into the daily routine without giving up shiny and colored lips.

Bioderma Sensibio H2O

Bioderma Sensibio H2O is a micellar water used, rightly, to remove make-up and impurities. It is particularly appreciated because it is effective in cleansing, but at the same time delicate and also suitable for sensitive skin.

La Roche-Posay Cicaplast Baume B5

La Roche-Posay Cicaplast Baume B5 is one of the most viral pharmacy products on social media. It helps to soothe irritated skin and restore the skin barrier, thanks to the presence of panthenol, which creates a protective layer and helps to retain moisture, as well as to protect the skin from external agents. It is perfect to use when your skin is a little stressed, especially after exfoliating or particularly aggressive treatments.

Finacea azelaic acid 15%

Azelaic acid is increasingly viral, especially among those trying to combat pimples, redness and post-acne blemishes. The success of Finacea is also linked to the fact that it focuses on only one ingredient, without too many words. Attention: this is not the product to start with if you are a beginner with this active ingredient. In that case, it is best to focus on a formulation with a lower concentration, around 10% or lower, and understand how your skin reacts.