My Age Make-up is the trend of the moment

“You should dress and make up like a woman your age.” How many times have we read these words on the pages of a novel and in Facebook comments? For years we sided with our favorite protagonists, just think of the rooting we cheered for Miranda in the sixth season of Sex and the City. When she wore that old pair of tight jeans that she loved during her 20s, we were ready to tell her “you're not too old, you can still wear them.” Today, what was unsolicited advice has become a trend on TikTok, but this time the choice is ours, and this is the key. Recently, many users and beauty creators are in fact following the trend of My Age Make-Up.

@siehbeauty Makeup tutorial based on my age #makeuptutorial #makeupartist #newmakeup #celebritymakeupartist #glam @M·A·C Cosmetics @Makeup By Mario @NYX Professional Makeup @MakeUpForEverUSA @L’Oréal Paris @ONE SIZE BEAUTY @Huda Beauty @Anastasia Beverly Hills @Westman-Atelier @mcobeauty us @Morphe Cosmetics Bossa Nova jazz that seems to fit in a cafe(1433079) - TAKANORI ONDA

@gaiaviscogilardi Per sbloccare la nostra VERSIONE DA BONA SUPREMA dobbiamo truccarci in base alla nostra età ecco la mia versione da 30enne #makeup #makeupbasedonyourage BAD BUNNY INSTRUMENTAL - [AEOM] All Eyes On Me

How to do makeup according to your age: the My Age Make-Up trend

The 'GRWM' of influencers today start from a number, that of their age. The videos all have the same intro: “to become the best version of yourself this summer, you must wear makeup according to your age.” The face removed with makeup becomes a blank canvas and it is the social media algorithm that decides what to paint. The search engines preferred by users are two in particular: that of Pinterest and that of TikTok. But let's see how to follow the trend step by step.

The search: go to the Pinterest or TikTok search bar and type your age followed by the word 'makeup' (for example: '22 age makeup' or '26 years make-up').
The inspo: scroll through the very first results that the algorithm proposes.
The challenge: Choose the images that impress you the most and recreate the look from scratch on your face, so as to discover if that makeup (ideally associated with your age) is really right for you.

@maurinoalyssa MAKE-UP BY AGE!! fatemi sapere che make-up vi esce #agemakeup #19makeup Comedy Scenes - Comical, stupid, odd, lovely (Drumless)(1441321) - Ponetto

@vittoria.miles che dite, make-up azzeccato per la mia età? #makeup #eta #trucco original sound - vittoria milanese

How does it work and why do we like it?

The content is entertaining because we are curious to find out if the match designed by the algorithm really works for that particular creator. The answer is almost certainly affirmative. and here we too want to replicate the trend. But let's first understand where this' precision 'comes from: the algorithm is never neutral. If you spend hours watching Korean makeup videos, or if you love super strong looks, your “19 year makeup” search will be slightly different from someone else's. The search key of age is then combined with your past personal tastes. The goal is to show you something that, in addition to respecting the trend, is sewn on you. The most important factor is generational aesthetics. Each age group is associated with a very specific aesthetic, dominated at that historical moment by a specific generation. In fact, it is no coincidence that the references shown by the creators wink at clean girl looks or the Y2K style. You must therefore ask yourself what you expect from the trend: is your mission to get out of the filter bubbles and the so-called 'comfort zone'? Then you might be disappointed. If, on the other hand, you are tired of doing the same makeup every day and you want to experiment with new looks without straying too far from your style, it could be the perfect solution for you.