With The Ordinary science becomes available for everyone At lest in the skincare world

The Ordinary is changing the game. In an industry where transparency is often an illusion, the brand has decided to make an unprecedented move: making science accessible to everyone. How? By publishing a series of white papers, clear and understandable scientific documents that finally reveal the truth about topics such as skincare, parabens, SPF use, and the relationship between cosmetics and animals.

Transparency as the New Beauty Standard

For too long, the cosmetic industry has kept information to itself, hiding it behind paywalls and exclusive marketing strategies. This has prevented many consumers from accessing the scientific data needed to make informed decisions about the products they use every day. The Ordinary has decided to break this tradition by focusing on clear, unfiltered communication. In fact, the brand has always been associated with transparency, sharing the percentages of ingredients in their products. But they didn't stop there. One of the main goals of The Ordinary is to make it clear that we shouldn't blindly trust advertising promises or "miracle" products, as the beauty industry has always leveraged consumer trust without ever truly explaining what happens behind the scenes. To change this, on January 23rd, during an exclusive digital livestream from their Toronto laboratories, the brand launched its new website, The Truth Should Be Ordinary, with the aim of making the science of beauty finally accessible to everyone. Here, scientists from around the world can share studies, research, and papers, while consumers finally have the opportunity to access information without limitations.

The Ordinary: Science for free. Finally.

With the introduction of the white papers and the new website, alongside the launch of GF 15% Solution, an anti-aging serum that helps visibly reduce the signs of aging and repair skin damage, The Ordinary is creating a movement that promotes knowledge sharing. The idea is that everyone can become an expert, understanding the science behind their beauty routine, and most importantly, making informed choices. The future of beauty is about free access to information, shared scientific research, and greater trust between brands and consumers.