PinkoMania is a real movement of pinkification With Paola Iezzi for a pink and revolutionary FW25.

At some point in our lives, we’ve all heard of PINKO. The brand that marked our teenage years with bold designs and revolutionary campaigns is now making a powerful comeback, ushering in a new era defined by energy, belonging, and transformation. PinkoMania is more than a turning point: it’s an authentic narrative that celebrates a femininity that is free, strong, ironic, and self-aware.

PinkoMania, PINKO’s project for FW25

PinkoMania aims to build a true tribe of women united by the same spirit. The color pink, always a defining signature of PINKO, becomes the common thread of this story and of these women, a symbol of power and inclusion. It’s more than just a color: it’s a shared language, a sign of belonging, an aesthetic movement, a true pinkification, representing metamorphosis and renewal. And who better to embody this new chapter than Paola Iezzi? An icon of talent and individuality, she is the face of the project, recognized across generations who share a pursuit of balance between creativity and self-awareness with a touch of irony.

Paola Iezzi leads the pinkification

Paola Iezzi is many things: pop icon, singer-songwriter, producer, DJ, and television personality. Her eclectic style and vibrant personality perfectly embody the idea of contemporary empowerment, the same energy that fuels PINKO’s FW25 collection. A collection designed for the traveling woman, who discovers and embraces herself through every journey, between technical fabrics and tailored suits. And it won’t be just a communication project, but a series of activations that will paint the Italian winter pink, from guerrilla marketing to unmissable events.

We can’t reveal more just yet, but one thing is certain: PinkoMania is not just a campaign, it’s so much more. It’s a contagious energy that turns every woman into part of a cultural movement. An invitation to rediscover the power of femininity and the freedom to belong to something authentic, bold, fun, and positive. Because once pink takes over you, there’s no going back.