G-Club
August 1st, 2025
Author
nss g-club

Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina

Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina

Summer is made to shine and feel amazing. And if there’s one brand that knows this by heart, it’s Pinko. For the hottest and most iconic season of the year, the brand decided to break the mold and put its community (the true star of these sun-soaked months) center stage. How? With a two-stop journey born from a simple idea: to live the summer with lightness, boldness, and a whole lot of style. It's Pinko Estate Pazzesca, baby!

First stop of Pinko’s Estate Pazzesca? Forte dei Marmi

One of Italy’s chicest and most sought-after seaside destinations, Forte dei Marmi, was transformed into a full-blown Pinko beach village for the occasion. Here, Italy’s most glamorous and engaging content creators soaked up the sun, rode bikes, enjoyed an Italian-style breakfast and then told us what makes their summer truly "pazzesca." Beyond the looks, glowing skin and salty waves in their hair, their answers painted a picture of what a Pinko summer is all about: sparkling, unique, and meant to be lived. Think popsicles, mountain getaways, relaxation, great food, and quality time with loved ones. This immersive, yes, pazzesca day was just the beginning.

Next stop: Taormina

From one coastal gem to another: after Forte dei Marmi, it was Taormina’s turn to be swept up by the irresistible Pinko energy which doesn’t follow trends, it sets them. In the boutique on Corso Umberto, the community got to experience the brand’s world up close, full of energy, self-expression, and boldness. Branded ice cream, dancing, and living it up. Pinko’s take on summer fashion, as the photos clearly show (not to mention the atmosphere that night), isn’t just about looks. It’s a full-on lifestyle that celebrates freedom, movement, and the beauty of the moment.

Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576820
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576832
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576831
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576826
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576827
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576830
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576825
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576823
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576822
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576821
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576837
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576836
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576839
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576840
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576843
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576845
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576847
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576848
Summer, with Pinko, is Pazzesca! The Italian brand colors the Italian summer and lights up the community in Forte dei Marmi and Taormina | Image 576849

What "Pazzesco" means for Pinko

Adjective: in hyperbolic use, it refers to something extremely big, huge, or exceptional. That’s what the dictionary says. But in Pinko’s world, the term Pazzesco expands, amplifies, and becomes nearly impossible to define with words. It draws inspiration from the purest, most iconic ‘90s glamour, but it’s so much more. That’s why, to truly experience the Pinko Pazzesco universe, you need immersive and multisensory experiences that cross different worlds and fully reflect our eclectic nature.

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