
Isabel Marant: Kate Moss and Seonghwa from Ateez are the stars of the new campaign
Photographed in Paris by Robin Galiegue

February 3rd, 2025
A mix of past, present, and future, a core that remains deeply Parisian, a desire to connect with new generations without compromising its identity—the fusion of timeless charm with contemporary energy. This and much more define the new SS25 campaign by Isabel Marant, featuring Seonghwa from the K-pop group Ateez and Kate Moss. Shot in the heart of Paris by photographer Robin Galiegue and styled by Emmanuelle Alt, the campaign captures the essence of effortless and timeless style.
Kate Moss for Isabel Marant: all the campaign images
Kate Moss, a longtime muse of the brand, once again embodies the spirit of Isabel Marant: effortlessly chic, seductive, and timeless. Her signature aesthetic perfectly reflects the soul of the new collection, which features a statement leather jacket and introduces the new Altay bag in black leather. Also making an appearance is the Hobo Soft bag, a signature piece of the maison known for its bohemian allure.
Seonghwa of Ateez: where K-pop meets Isabel Marant Homme
For the first time, Isabel Marant enlists a global K-pop star for its menswear line, selecting Seonghwa of Ateez. The first meeting between the designer and the artist in Los Angeles sparked an instant connection, as Seonghwa naturally embodies the free-spirited attitude of Marant Homme. With his unmistakable style and strong influence in the K-pop scene, Seonghwa brings a fresh and effortless energy to the campaign, making him the perfect brand ambassador. And so, a '90s icon meets a star of the '20s.