HEAD by Rougj: when the world of sports meets the world of beauty A line of sun care products for living sports without borders
Today, sports are no longer just simple workouts: from jogging in the park to skiing down the slopes, moving your body means feeling alive, regaining energy, and, let’s be honest, doing something good for yourself. And while technical sportswear is becoming increasingly refined, beauty is keeping pace. This is where HEAD by Rougj comes in, the new high-performance sun care line designed for those who live sports without limits and want skin that keeps up with them.
Sunscreen that truly keeps up with sport
Forget sunscreens that turn into concrete in the cold or vanish after two runs: HEAD by Rougj’s winter suncare was created for extreme conditions. In the mountains, UV intensity increases by 10–12% every thousand meters, snow reflects up to 80% of light, and the air is as dry as your skin after a full day on the slopes. That’s why the line focuses on three pillars: state-of-the-art UV filters, water-resistant formulas tested to stay put even with sweat, and true skincare actives such as hyaluronic acid, ectoine, vitamins C and E, and anti-irritation extracts. All this without microplastics, nanomaterials, or heavy metals, and with rigorous dermatological testing (including nickel, chromium, and cobalt).
The winter suncare range
The collection is built around three essential products: the face sunscreen milk SPF 50+: lightweight, non-greasy, fast-absorbing, enriched with hyaluronic acid, ectoine, vitamins C and E, and Alpine Rose. Perfect for any mountain activity. The multi-purpose stick SPF 50+: invisible, water- and sweat-resistant, ideal for quick touch-ups on the nose, cheekbones, and other exposed areas. Finally, the lip stick SPF 50+, designed for one of the most delicate areas often overlooked by athletes (and not only).
Two champions as brand ambassadors
Telling the story of the project are two names who know their way around the mountains: Marta Bassino and Elena Curtoni, both athletes of the Italian Alpine Ski Team, and the new official brand ambassadors. Two athletes who perfectly embody the spirit of HEAD by Rougj: determination, grace, effort, and resilience. Marta Bassino, born in 1996, is a giant slalom specialist, she has collected 7 World Cup wins and over 30 podiums, plus two world titles. She is currently undergoing rehabilitation after an injury, and HEAD by Rougj supports her because strength isn’t measured only on the slopes, but also in the ability to get back up. Elena Curtoni, born in 1991, is the queen of the speed disciplines: downhill and super-G. With 3 wins and 12 podiums, she is one of the most charismatic athletes on the team and a key contender looking ahead to Milano Cortina 2026.